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In March 2024 Amazon opened Amazon Marketing Cloud (AMC) to sellers, and Helium 10 released a plug‑in with a library of ready‑made SQL‑style queries...
Helium 10 Blog
Helium10 episode #609 details AI‑driven Amazon PPC tools that automate keyword mining, real‑time bid tuning (e.g., +12% bid lift for high‑conversion terms) and...
Helium 10 Blog
Michael Wenger (AMZFOX) shared ten Amazon PPC tactics, including using high‑volume low‑CPC keywords like “chef knife” (1,200 searches, €0.45 CPC), setting...
Helium 10 Blog
Episode #151 showed that sellers who blended Amazon PPC with external channels cut month‑to‑month sales variance by 22 % over six months, while an Instagram...
Helium 10 Blog
A walkthrough of Amazon's Fix Your Products tool in Seller Central, covering how to identify inactive, suppressed, and at-risk listings, resolve common issues...
Seller University
Amazon’s new Automatic Global Video Distribution feature, live now, pushes any product video uploaded to one marketplace to every other Amazon site that lists...
Seller Central News
Amazon’s new automatic video sharing instantly propagates a product video attached to an ASIN to every marketplace where the ASIN exists, adding a “Stores”...
Seller Central News
In early 2024 Amazon added automatic video propagation, so a video uploaded on Amazon.com instantly appears on Amazon.co.uk, .de, .fr, .jp and any other...
Seller Central News
In early 2024 Amazon introduced automatic cross‑market video distribution, instantly mirroring a video added on one marketplace to every other store that...
Seller Central News
Episode #608 of Helium 10’s podcast shows AI tools that can produce logo drafts, color palettes and packaging concepts in minutes, generate copy that lifts...
Helium 10 Blog
Amazon has added an ASIN‑filtering field to the Business Reports dashboard in Seller Central, letting sellers paste up to 100 ASINs and instantly view session,...
Seller Central News
Amazon Marketing Cloud (AMC), launched in 2021 and expanded in 2023, lets sellers run SQL‑style queries across Sponsored Brands, Sponsored Products and DSP...
Helium 10 Blog
Amazon has rolled out an ASIN search filter in Business Reports, adding a toolbar that accepts a comma‑separated list of up to 100 ASINs. The filter works...
Seller Central News
Amazon has introduced an ASIN search filter in Seller Central’s Business Reports, allowing sellers to paste up to 100 ASINs and view real‑time metrics without...
Seller Central News
Amazon added an ASIN‑search filter to all By‑ASIN Business Reports in Seller Central, letting sellers paste a comma‑separated list of up to 100 ASINs and...
Seller Central News
Amazon now enforces a four‑day response rule for seller‑fulfilled orders above €25/£20 in EU and UK marketplaces. If a qualified return option isn’t offered by...
Seller Central News
Amazon now requires sellers to offer specific return options for international orders over €25/£20 within four days of a return request, or face automatic...
Seller Central News
The FBA Dashboard provides real‑time sales snapshot cards, IPI score, inbound shipment tabs and inventory age breakdown. Sellers can view units sold, revenue,...
Seller University
Amazon’s West Coast fulfillment network is at full capacity, pushing inbound dock wait times to 48 hours and outbound queues an extra 36 hours, so Prime orders...
Helium 10 Blog
Amazon upgraded Brand Tailored Promotions with goal‑based audience creation (four objectives: acquisition, re‑engagement, retention, cross‑sell), ASIN‑level...
Seller Central News