Overview

Amazon has introduced a new ASIN‑search filter inside the Business Reports area of Seller Central. The tool allows sellers to type in a list of up to 100 ASINs and instantly narrow the performance tables to those items, eliminating the need to export a full CSV for quick analysis. Sellers who rely on By‑ASIN reports can now access session, conversion, and revenue data for selected products directly on the dashboard, saving time and reducing manual steps.

Key Points

• Search toolbar addition — A text box appears at the top of every By‑ASIN report, accepting a comma‑separated list of up to 100 ASINs and applying the filter in real time.
• Instant in‑dashboard metrics — Once the list is entered, the report refreshes to show sessions, conversion rates, units ordered, and revenue only for the chosen ASINs, without leaving Seller Central.
• Universal report coverage — The filter works across all By‑ASIN report types reachable from the left‑hand navigation, including “Detail Page Sales and Traffic by ASIN” and “Inventory Health by ASIN.”
• Export capability retained — After filtering, sellers can still download the narrowed data set as a CSV, preserving the existing export workflow.
• Data latency unchanged – The underlying reporting lag remains 24–48 hours; the new feature speeds up access but does not accelerate data freshness.
• Maximum 100 ASINs per query – Sellers must split larger portfolios into multiple queries, ensuring each request stays within the 100‑ASIN limit.

How ASIN Search Filtering Works

1. Open a By‑ASIN report — Navigate to Business Reports, select any “By ASIN” option (e.g., “Detail Page Sales and Traffic by ASIN”), and set the desired date range.
2. Enter ASIN list — Click the new search bar at the top of the report, paste or type a comma‑separated list of up to 100 ASINs, then press Enter. The system validates each identifier and removes any duplicates.
3. View filtered results — The report instantly reloads, displaying only rows that match the entered ASINs. Metrics such as sessions, conversion rate, units ordered, and revenue update to reflect the subset.