Overview

Amazon now requires sellers to provide specific return options for international orders to UK/EU customers within four calendar days of a return request for items over €25/£20 including VAT. Sellers who miss the deadline face automatic refunds charged to their account. Approved options include a domestic return address with prepaid label, a prepaid international return label, or a returnless refund.

Key Points

• Four-day response deadline — Sellers must offer an approved return option within 4 calendar days or Amazon issues an automatic refund and charges the seller account
• €25/£20 threshold — Requirement applies to orders shipped to UK/EU customers for items valued over €25 or £20 including VAT
• Three approved return methods — Domestic return address with prepaid label, prepaid international return label (seller pays return shipping), or full refund without requiring return
• Automatic enforcement — Non-compliance triggers immediate customer refund debited from seller account with no product recovery

Seller Impact

• Set up domestic return addresses — Enroll in Amazon's partnered returns programme to get local return addresses in UK, Germany, France, Italy, and Spain for orders above the threshold
• Create refund rules for low-value items — Use Seller Central's automated resolutions to auto-approve returnless refunds for items under €40 where return shipping exceeds 50% of product value
• Monitor return request inbox daily — Check return requests every 24 hours to ensure you respond within the 4-day window and avoid automatic refunds
• Factor return costs into cross-border pricing — Add 8-12% to your UK/EU pricing to cover estimated return rates (typically 5-10%) and return shipping costs on international orders

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Source: sellercentral.amazon.com