Every update. One feed.
Amazon DSP now offers household‑level frequency caps, unified line‑item types, AMC query templates and AI recommendation cards. Using these tools can cut...
Amazon Advertising Blog
Amazon DSP now supports audience layering with AND logic, allowing up to three combined segments. Benchmarks show CTR rising from 0.15% to 0.38% (≈2.5×),...
Amazon Advertising Blog
Amazon Ads announced major new capabilities at CES 2026 including an AI-powered full-funnel campaign builder launching Q1 2026, automated creative tools,...
Amazon Advertising Blog
Amazon has merged Attribution with the DSP, delivering a unified dashboard that shows off‑Amazon clicks through to checkout. Early data shows a three‑fold...
Amazon Advertising Blog
In early 2024 Amazon DSP rolled out a unified brand‑safety framework that consolidates all safety settings into a single profile, adds three inventory tiers...
Amazon Advertising Blog
In early 2024 Amazon Marketing Stream added DSP support, delivering hourly impressions, clicks, spend, CTR and viewability metrics as JSON payloads pushed to...
Amazon Advertising Blog
Amazon DSP introduced Responsive E‑Commerce Creatives (REC), letting sellers upload up to 20 ASINs, images and headlines to auto‑generate ads for more than a...
Amazon Advertising Blog