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On Jan 15 2026 Amazon raised standard‑size FBA fees by $0.08 per unit (or $0.31 for items >$50) and introduced a per‑FNSKU low‑inventory penalty of...
Marketplace Pulse
Starting in 2026 Amazon will replace view‑based attribution with a shopping‑signal enhanced model, splitting ROAS into “standard” (last‑touch, shortened...
Marketplace Pulse
Amazon is allocating $4 billion to add micro‑hubs that will bring same‑day or next‑day Prime to over 4,000 rural towns by the end of 2026. The AI‑powered local...
Marketplace Pulse
In 2026 Amazon opened Premium A+ Content to all brand‑registered sellers meeting a 4.0‑star rating and sales‑velocity criteria. The new canvas expands to...
Marketplace Pulse
Marketplace Pulse’s 2026 Amazon Marketplace Trends Report ranks all 22 Amazon sites using a seven‑factor composite score. The US leads with $305 billion...
Marketplace Pulse
Amazon's early 2026 policy wave brings FBA fee increases, the end of prep services, compressed refund windows, mandatory prepaid returns, and stricter listing...
Marketplace Pulse
In 2026 Amazon’s average ACoS rose to about 29% and retail‑media revenue is projected at $69.3 billion. New AI‑powered bidding can lift conversions up to 144%,...
Marketplace Pulse
In 2026 Amazon mandates a Children’s Product Certificate (CPC) for any item aimed at kids under 12 and a General Certificate of Conformity (GCC) for...
Marketplace Pulse
In 2026 Amazon sellers are shifting to hybrid fulfillment, mixing FBA, SFP and 3PLs. Stricter SFP rules now require sub‑24‑hour handling and ≥98% on‑time...
Marketplace Pulse
In early 2026 Amazon operates over 400 fulfillment centers and has deployed more than 750,000 robots, boosting AI‑driven picking speed by ~75% and allowing...
Marketplace Pulse
The CPSC's new electronic filing mandate takes effect March 8, 2026, requiring all importers of regulated consumer products to submit compliance data digitally...
Marketplace Pulse
Amazon has launched three AI-driven tools – the Foundational Forecasting Model, Generative AI Delivery Mapping, and Agentic AI Robot Control – now live in the...
Marketplace Pulse
In 2026 Amazon suspends sellers mainly for Order Defect Rate >1% or Late Shipment Rate >4%. The guide shows how to decode the notice, use the 5 Whys, draft a...
Marketplace Pulse
In 2026 Amazon will tighten its U.S. marketplace, rewarding sellers with ≤0.5% defect rate over six months and penalizing ad‑hoc operations. Real‑time...
Marketplace Pulse
The U.S. has permanently eliminated the $800 de minimis duty-free threshold, stacking tariffs of 30–70% on imported goods. Amazon FBA sellers sourcing from...
Marketplace Pulse
Amazon’s Advertising Console now supports event‑based bid rules for Sponsored Products, automatically raising bids by a seller‑chosen percentage (e.g., a 12%...
Marketplace Pulse
Amazon’s 2026 brand‑protection stack combines Brand Registry, Transparency barcodes and Project Zero AI, letting sellers block counterfeit units and...
Marketplace Pulse
Amazon's 2026 fee redesign replaces flat rates with size‑tier pricing, adds a 40% storage fee hike after 90 days, and introduces performance‑linked multipliers...
Marketplace Pulse
Amazon has tightened counterfeit enforcement in 2026 with a 72-hour response window, 365-day invoice requirements, and broader definitions that catch...
Marketplace Pulse
Amazon is ending commingled inventory on May 31, 2026, requiring all sellers without Brand Registry enrollment to switch to FNSKU labeling. This major...
Marketplace Pulse