Overview

Amazon’s Fulfillment by Amazon (FBA) Dashboard consolidates the most critical data for sellers—sales performance, inventory health, inbound shipments, and fee alerts—into a single, real‑time view. Mastering this interface lets sellers spot problems before they become costly and keep hidden fees from eroding profit margins. The tool is especially valuable for merchants who manage dozens or hundreds of SKUs and need a quick, reliable pulse on their FBA operations.

Key Points

• Sales snapshot cards — Show units sold, revenue, traffic sessions, and FBA fees with year‑over‑year trends, letting sellers gauge short‑term momentum.
• Inventory Performance Index (IPI) — A composite score that measures how well on‑hand stock aligns with sales velocity; dropping below Amazon’s limit triggers storage caps.
• Inbound shipment view — Displays the status of shipments over the past 120 days across four stages, from preparation to final check‑in, highlighting bottlenecks.
• Aged inventory breakdown — Categorizes stock by age, flagging units that are nearing or have crossed surcharge thresholds.
• SKU‑level recommendations — Generates actionable alerts for restocking, disposal, outlet deals, or removal orders based on real‑time data.

How the FBA Dashboard Works

1. Select a date range — Use the top‑right filter to pull metrics for a custom period (e.g., the week after a Prime Day promotion). The dashboard instantly updates all cards, letting you compare pre‑ and post‑event performance.
2. Review the four metric cards — Units ordered, revenue, sessions, and FBA fees appear side by side. For example, a seller who launched a new product on June 1 can see a spike in units and revenue while the fee card reveals any unexpected cost increase.
3. Check the IPI score — The index sits beneath the sales cards, displaying a numeric value (e.g., 620) and a color cue. Clicking the score opens a drill‑down page that lists the three factors Amazon weighs: excess inventory, sell‑through rate, and stranded inventory. A seller with a score of 580 can see that excess inventory in a slow‑moving category is the primary drag.