Overview

Amazon has introduced an automatic system that spreads product videos across all international listings that share the same ASIN. The change takes effect immediately and removes the need for sellers to upload the same video to each marketplace individually. Sellers with global inventories should care because the new flow can increase visibility and conversion in markets that previously lacked video content.

Key Points

• Global video propagation — A video attached to a product detail page now appears on every Amazon store where that product is listed, without extra uploads.
• Selective exclusion — Sellers can hide a specific video from one or more marketplaces using controls in the video library.
• Store‑level tracking — The video library displays a list of marketplaces where each video is live, giving a clear snapshot of global reach.
• Unchanged upload process — The steps to add a video remain the same; the distribution occurs automatically after the upload is completed.
• Regional relevance filter — Sellers can remove videos that contain market‑specific promotions, language, or cultural references, ensuring only appropriate content is shown.

How the Automatic Sharing Works

1. Upload and associate — The seller adds a video through Seller Central and links it to the target product’s ASIN, just as before. For example, a seller of a stainless‑steel water bottle uploads a 30‑second demonstration video.
2. System checks listing map — Amazon’s backend scans its catalog to determine whether the ASIN exists on other country sites (e.g., amazon.co.uk, amazon.de, amazon.co.jp). If the product is present on those stores, the system flags the video for cross‑marketplace placement.
3. Automatic placement — The video is copied to each identified marketplace’s product detail page without any further action from the seller. In the water bottle example, the same video now shows on the US, UK, German, and Japanese listings.
4. Visibility indicator updates — The video library adds a “Stores” column that lists every marketplace where the video is active, allowing the seller to verify distribution at a glance.