Amazon Now Automatically Shares Product Videos Across Global Store Listings
Amazon’s new automatic video sharing instantly propagates a product video attached to an ASIN to every marketplace where the ASIN exists, adding a “Stores” column in the video library to show the marketplaces. Sellers can opt‑out per market via the delete‑icon dialog, keeping the video only on selected stores.
Overview
Amazon has introduced an automatic system that spreads product videos across all international listings that share the same ASIN. The change takes effect immediately and removes the need for sellers to upload the same video to each marketplace individually. Sellers with global inventories should care because the new flow can increase visibility and conversion in markets that previously lacked video content.
Key Points
- Global video propagation — A video attached to a product detail page now appears on every Amazon store where that product is listed, without extra uploads.
- Selective exclusion — Sellers can hide a specific video from one or more marketplaces using controls in the video library.
- Store‑level tracking — The video library displays a list of marketplaces where each video is live, giving a clear snapshot of global reach.
- Unchanged upload process — The steps to add a video remain the same; the distribution occurs automatically after the upload is completed.
- Regional relevance filter — Sellers can remove videos that contain market‑specific promotions, language, or cultural references, ensuring only appropriate content is shown.
How the Automatic Sharing Works
- Upload and associate — The seller adds a video through Seller Central and links it to the target product’s ASIN, just as before. For example, a seller of a stainless‑steel water bottle uploads a 30‑second demonstration video.
- System checks listing map — Amazon’s backend scans its catalog to determine whether the ASIN exists on other country sites (e.g., amazon.co.uk, amazon.de, amazon.co.jp). If the product is present on those stores, the system flags the video for cross‑marketplace placement.
- Automatic placement — The video is copied to each identified marketplace’s product detail page without any further action from the seller. In the water bottle example, the same video now shows on the US, UK, German, and Japanese listings.
- Visibility indicator updates — The video library adds a “Stores” column that lists every marketplace where the video is active, allowing the seller to verify distribution at a glance.
Analysis & Recommendations
Why This Matters
The change lets a single video reach all global listings, boosting visibility and conversion without extra uploads. Sellers can quickly remove market‑specific videos to stay compliant, preserving brand consistency while saving time.
Key Takeaways
- A video linked to an ASIN now appears on every Amazon store where that ASIN is listed (e.g., US, UK, DE, JP) without additional uploads.
- The video library now shows a “Stores” column that lists each marketplace where the video is live.
- Sellers can hide or delete a video from specific marketplaces using the delete‑icon dialog with three options (keep current, remove from others, de...
- The automatic sharing takes effect immediately after upload and does not change the existing upload workflow.
Recommended Actions
- →In Seller Central, navigate to Advertising > Video Library, review the new “Stores” column, and confirm each video’s marketplace list.
- →For videos with US‑only promotions, click the delete‑icon next to the video, choose the opt‑out dialog, and select “remove from selected marketplac...
- →Audit all existing videos for regional language or pricing, and use the selective removal option to ensure compliance in each market.
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!