Overview

Amazon has introduced a new ASIN‑filtering capability inside the Business Reports dashboard of Seller Central. Effective immediately, sellers can type in up to one hundred product identifiers and view performance metrics without exporting data, a change that speeds up analysis for merchants with extensive inventories.

Key Points

• Bulk ASIN entry — A search field now accepts a list of up to 100 ASINs, instantly narrowing any Business Report to those items.
• In‑platform metrics — Session counts, conversion percentages, and revenue figures appear directly for the selected ASINs, eliminating the need for Excel or Google Sheets.
• Universal report support — The filter works with every “By ASIN” report type, from Detail Page Sales to Traffic and Conversion, so sellers do not have to switch tools.
• Date range retention — When a filtered view is applied, any custom date window or period‑over‑period comparison remains active, preserving trend analysis.
• No download required — The feature removes the extra step of downloading full CSV files, cutting processing time for large catalogs.
• Search‑friendly UI — The new bar sits at the top of the report page, mirroring the familiar keyword search experience used elsewhere in Seller Central.

How ASIN Filtering Works

1. Enter ASIN list — Paste or type a comma‑separated list of up to 100 ASINs into the new filter bar; for example, a seller of kitchen gadgets might input “B07XYZ1234, B08ABC5678, B09LMN9012” to focus on three best‑selling blenders.
2. Select report type — Choose any “By ASIN” report such as “Detail Page Sales and Traffic”; the system automatically applies the ASIN list to the chosen report.
3. Apply date range — Set the desired time frame (e.g., last 30 days) and the filtered view respects this window, showing sessions, units sold, and revenue only for the entered ASINs.
4. Review metrics — The dashboard refreshes to display a compact table where each row corresponds to an entered ASIN, allowing quick comparison of conversion rates and average selling price.