Every update. One feed.
In 2026 Amazon CPCs span $0.30‑$4.00 (low‑competition to premium categories) and Sponsored Brands top‑of‑search slots cost $0.80‑$4.00 per click, up from...
Advertising API Release Notes
Wall Street research forecasts Amazon’s Rufus AI will add about $56 billion in GMV and $31 billion in revenue by 2028, with 250 M users by 2025 and a 60 %...
Advertising API Release Notes
Amazon’s AI assistant Rufus now answers natural‑language shopper questions by scanning titles, bullet points, descriptions, A+ modules, reviews and images,...
Advertising API Release Notes
Amazon is merging Sponsored Products, Sponsored Brands, Sponsored Display, and streaming TV ads into a single AI-powered dashboard launching Q1 2026,...
Advertising API Release Notes
Amazon's Rufus AI assistant is introducing new PPC ad placements within conversational shopping flows, with a dedicated reporting dashboard now available in...
Advertising API Release Notes
Rufus AI now drives Amazon PPC by matching ads to shopper intent instead of exact keywords. Ads that use conversational phrasing, a single verifiable benefit...
Advertising API Release Notes
From February 1 2026 Amazon will replace the 14‑day view‑based attribution with a shopping‑signal‑enhanced last‑touch model for Sponsored Brands, Sponsored...
Advertising API Release Notes
A practical three-layer framework helps Amazon sellers optimize their listings for Rufus AI by structuring product data as a knowledge graph that the AI can...
Advertising API Release Notes
In early 2026 Amazon launched the COSMO semantic search engine powered by Rufus AI, turning every listing into a knowledge‑graph node. Keyword stuffing is now...
Advertising API Release Notes
Amazon's Rufus AI, an intent‑focused shopping assistant, is accelerating its share of purchase journeys and is projected to keep expanding through 2026....
Advertising API Release Notes
Rufus AI now adds research blocks above Amazon listings, pulling external articles and videos, and drives about 60% higher purchase intent than standard...
Advertising API Release Notes
On Black Friday 2025 Rufus AI doubled purchase rates (100 % lift) and saw an 85 % day‑over‑day rise in usage; buyers completed purchases in 3–5 min versus...
Advertising API Release Notes
Amazon will retire several Advertising API endpoints between June 30 and July 31 2025. Sponsored Brands v2 ends July 1 2025, moderation and bid‑recommendation...
Advertising API Release Notes
During Black Friday weekend 2025, Amazon’s Rufus AI assistant drove a 100% lift in purchase completions versus the prior 30‑day average and a 75% day‑over‑day...
Advertising API Release Notes
Amazon introduced Sponsored Prompts, an AI‑native ad format inside the Rufus shopping assistant. Brands can run Product Prompts (single ASIN) or Discovery...
Advertising API Release Notes
Amazon's CoSMo algorithm replaces A9's keyword matching with an intent-based knowledge graph containing millions of relationship nodes. Sellers need to shift...
Advertising API Release Notes
Amazon’s Rufus AI now handles 15‑20 % of all searches, using natural‑language intent instead of keyword strings. Listings with complete A+ content, detailed...
Advertising API Release Notes
Amazon’s Counterfeit Crimes Unit has filed new civil lawsuits against fraudsters who file bogus USPTO trademark registrations to infiltrate Brand Registry and...
Advertising API Release Notes
Amazon has updated Sponsored Brands and display ad moderation rules with stricter standards for logos, images, and copy, while introducing bulk creative...
Advertising API Release Notes
Amazon is rolling out roughly 50 new features to its AI shopping assistant Rufus ahead of the 2025 holiday season, converting it into an autonomous agent that...
Advertising API Release Notes