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Agencies are adopting white-label PPC and DSP platforms for 2026 to scale operations, utilizing tools like SellerApp and Adbrew. These solutions offer advanced...
SellerApp Blog
OpenAI has evolved ChatGPT into a product discovery engine, though Amazon blocked OAI-SearchBot and ChatGPT-User in November 2025. A September 2026 pilot...
SellerApp Blog
A comparison between AMZScout and SellerApp highlights their distinct roles: AMZScout focuses on pre-launch research with a 550 million product database, while...
SellerApp Blog
On May 13, 2026, Amazon rebranded Rufus to Alexa for Shopping, introducing 'Auto Buy' for FBA products and 365-day price history visibility. The system now...
SellerApp Blog
Amazon marketing agencies in 2026 are shifting toward integrated tech stacks utilizing Amazon Marketing Stream and Rufus query patterns to protect margins....
SellerApp Blog
The Amazon Vine program allows Professional sellers with Brand Registry to obtain up to 30 reviews per parent ASIN from vetted Vine Voices. Enrollment fees...
SellerApp Blog
Amazon DSP is now viable for mid-sized brands with monthly spends of $7,000 to $10,000. By Q1 2026, DSP CPCs dropped below Sponsored Products averages, despite...
SellerApp Blog
The Amazon Service Provider Network (SPN) is a vetted marketplace of over 750 verified agencies with approximately 37,000 seller reviews. Agencies must...
SellerApp Blog
SellerApp 2026 benchmark data reveals that Amazon DSP achieves an average New to Brand (NTB) purchase rate of 36.5%. The report emphasizes using Amazon...
SellerApp Blog
Amazon has launched an FBA Partial Refunds program for 2026 in the US, UK, and EU, allowing sellers to offer 10% to 40% refunds to prevent physical returns....
SellerApp Blog
An analysis of 12 Amazon marketing consultants, highlighting the shift from basic ACoS tracking to advanced tools like Amazon Marketing Cloud (AMC) and Demand...
SellerApp Blog
Amazon's Buy with Prime service allows brands to embed Prime checkout on external sites using FBA/MCF inventory. As of May 2, 2026, a new 3.5% logistics...
SellerApp Blog
This 2026 guide outlines the transition from boutique to enterprise-level Amazon selling, focusing on managing 1,000+ ASINs and mitigating systemic risks like...
SellerApp Blog
This guide explains how sellers can use Amazon Marketing Cloud (AMC) to evaluate Amazon DSP performance by moving beyond standard dashboards to measure true...
SellerApp Blog
This report analyzes the shift of Amazon account management from luxury to necessity, noting that internal management becomes a bottleneck once monthly...
SellerApp Blog
Amazon advertising is shifting from a bottom-funnel Sponsored Products focus to a full-funnel strategy integrating Amazon DSP and Amazon Marketing Cloud (AMC)....
SellerApp Blog
Amazon DSP advertisers face budget inefficiencies due to audience overlap between top-of-funnel awareness and bottom-of-funnel retargeting campaigns. This...
SellerApp Blog
As of 2026, Amazon sellers are shifting from isolated research tools like SmartScout to integrated ecosystems that connect product discovery to operational...
SellerApp Blog
Amazon sellers are shifting from all-in-one suites like Helium 10 to modular tech stacks focused on specialized functions like real-time margin tracking and...
SellerApp Blog
This guide details Amazon DSP incrementality testing, a method to distinguish between attributed sales and true incremental lift using a control group...
SellerApp Blog