Overview

Amazon is now automatically propagating product videos to every marketplace where a listing is shared, eliminating the need for sellers to upload the same video in each country. The change went live in early 2024 and applies to all eligible global listings. Sellers with international storefronts should care because a single video can now boost visibility, conversion and return‑rate metrics across all their markets.

Key Points

• Automatic cross‑market video distribution — A video added to a product page in the U.S. store instantly appears on the identical listing in Canada, Germany, Japan and any other Amazon store that shares the ASIN.
• One‑click exclusion capability — Sellers can pull a video from one or more specific marketplaces without deleting it everywhere, preserving brand control where language or regulations differ.
• Unified video library view — The video management screen now lists every store where each video is live, letting sellers audit global exposure at a glance.
• No extra enrollment required — The feature is enabled by default for all listings that are part of Amazon’s global catalog; there is no separate opt‑in process.
• Improved conversion potential – Research shows listings with video enjoy up to 30 % higher click‑through rates and 20 % lower return rates, so global rollout can magnify those gains.
• Reduced operational overhead — Sellers no longer need to repeat the upload workflow for each marketplace, freeing time for other growth activities.

How Automatic Video Sharing Works

1. Upload video on any primary marketplace — A seller adds a 15‑second product demo to the “Add Video” tool on the U.S. detail page for ASIN B07XYZ123.
2. System checks for shared listings — Amazon’s backend scans its global catalog; it finds that the same ASIN is active in the UK, France, Brazil and India stores.
3. Video is duplicated to all linked stores — Within minutes, the video appears on the product pages in those four additional marketplaces, using the same file and thumbnail.