Overview

Amazon has added an ASIN‑search filter to the Business Reports section of Seller Central, enabling sellers to type in a list of up to 100 ASINs and instantly view performance metrics for those items. The change eliminates the need to export CSV files for quick product‑level analysis, and it is already live for every seller who can access Business Reports.

Key Points

• ASIN search toolbar — A new input bar appears at the top of every Business Report page, accepting a comma‑separated list of up to 100 ASINs for immediate filtering.
• In‑dashboard filtering — Sellers can now see sessions, conversion rates, revenue, and other key figures directly on the report screen without downloading or opening spreadsheets.
• Universal availability — The filter works across all “By ASIN” report types, including sales, traffic, and inventory reports that are reachable from the left‑hand navigation menu.
• Zero‑configuration rollout — The feature was launched automatically; no additional setup, permissions, or API changes are required for existing Business Report users.
• Performance‑focused data — Filtered results display the same granular metrics (sessions, units ordered, conversion, revenue) that the full report provides, preserving data integrity while narrowing the view.

How the ASIN Search Filter Works

1. Open a By ASIN report — Navigate to Business Reports, select any “By ASIN” option such as “Sales by ASIN” or “Detail Page Sales and Traffic by ASIN.” The report loads with the full data set for the selected date range.
2. Enter ASIN list — Click the new search bar at the top of the page and paste or type a list of ASINs, separated by commas (e.g., B07XYZ1234, B08ABC5678). The system accepts up to 100 identifiers in a single entry.
3. Apply filter — Press Enter or click the filter icon. The report instantly refreshes, showing only the rows that match the entered ASINs and updating all metric columns accordingly.
4. Review filtered metrics — Examine sessions, conversion percentages, revenue, and other columns for the selected products. The view updates in real time, allowing quick comparison between items.