Overview

Amazon has added an ASIN‑search filter directly inside the Business Reports section of Seller Central. The new toolbar lets sellers enter up to 100 ASINs and instantly view performance metrics without exporting a CSV file. This change speeds up product‑level analysis for sellers who manage large inventories or run frequent promotions.

Key Points

• Instant ASIN filter — A search bar appears at the top of every “By ASIN” report, allowing sellers to type or paste ASINs and see filtered results in real time.
• Bulk entry up to 100 ASINs — Sellers can submit a list of up to one hundred identifiers in a single query, making it practical to evaluate whole catalog segments at once.
• Eliminates CSV export — The previous workflow of downloading the full report, opening it in Excel, and manually filtering is no longer required.
• Consistent metrics — Filtered views retain all standard columns such as sessions, page views, Buy Box %, units ordered, and revenue, so no data depth is lost.
• Universal availability — The feature is enabled across every report found under the “By ASIN” navigation pane, including Detail Page Sales & Traffic and other ASIN‑level breakdowns.

How the ASIN Search Filter Works

1. Open a By‑ASIN report — Navigate to Reports → Business Reports and select any report listed under the “By ASIN” heading, such as “Detail Page Sales and Traffic.”
2. Enter ASINs in the toolbar — A new search bar appears at the top of the page. Type a single ASIN (e.g., B07XYZ1234) or paste a comma‑separated list of up to 100 ASINs (e.g., B07XYZ1234, B08ABC5678, B09LMN9012).
3. View the filtered dataset — The report instantly refreshes to display rows only for the entered identifiers, preserving all original metrics. For example, a seller who pastes a list of 75 holiday‑season SKUs will see traffic, conversion, and revenue numbers for those 75 items alone, without any additional clicks.

No extra configuration, downloads, or third‑party tools are needed; the filter works within the existing Business Reports interface.