Every update. One feed.
Amazon's Customer Review Insights tool in Opportunity Explorer lets brand-registered sellers analyze six months of aggregated review and return data by niche...
Seller University
Amazon’s free Automate Pricing tool (found under Pricing in Seller Central) lets professional sellers create rule‑driven price changes such as “$0.15 below the...
Seller University
Amazon requires sellers to submit real‑world packaging photos—typically six images for a box or front/back/side for a bottle—using a 12 MP smartphone or DSLR,...
Seller University
Amazon Warehousing and Distribution (AWD) offers a lower storage rate of $0.45 per cu ft versus the $0.75 surcharge for >90‑day FBA inventory, and provides...
Seller University
Amazon's updated Sponsored Products guide covers eligibility requirements, campaign setup steps, targeting strategies, and optimization best practices for...
Seller University
Amazon's updated guidance helps merchant-fulfilled sellers reduce A-to-Z Guarantee claims through better listings, faster fulfillment, responsive customer...
Seller University
Comprehensive guide to handling Amazon anti-counterfeiting policy violations, including common triggers, how enforcement works, and step-by-step instructions...
Seller University
Amazon allows MFN/FBM sellers to set handling times per ASIN rather than using a single default, helping balance fast delivery promises with realistic...
Seller University
Amazon’s new Growth Opportunities dashboard in Seller Central delivers a personalized action plan by scanning a seller’s catalog, performance metrics and...
Seller University
Amazon now mandates pre‑approval for dietary‑supplement listings, requiring recent invoices, a COA for each SKU and cGMP certificates. Sellers must match the...
Seller University
Amazon's "Used Sold as New" compliance policy covers how product condition complaints are handled, what triggers violations, and steps sellers must take to...
Seller University
Amazon’s early‑2024 Seller University module introduces the Compliance Key Product (CKP) dashboard, forcing U.S. sellers to upload agency‑approved certificates...
Seller University
A comprehensive guide to Amazon's coupon program covering eligibility requirements, budget calculations, stacking rules, and strategies for combining coupons...
Seller University
In March 2024 Amazon released a single Toys Seller Guide that consolidates safety compliance, a bulk‑upload spreadsheet template, hybrid FBA/FBM SKU support,...
Seller University
Amazon Custom, available to Professional‑account sellers, lets you add personalization fields (text, image upload, dropdowns) and configure conditional display...
Seller University
Amazon Brand Stores let brand‑registered sellers create a free, multi‑page storefront (e.g., brandname‑store.amazon.com). Stores with 3+ pages and embedded...
Seller University
Amazon now lets Sponsored Brands ads point to a Brand Store homepage instead of a single ASIN, enabling full‑catalog exposure. Creatives can include...
Seller University
Amazon Business lets sellers set a crossed‑out regular price and a discounted business price, e.g., a $2 off rule on a $25 item with a $18 minimum‑price...
Seller University
Amazon's Multi-Channel Fulfillment lets FBA sellers use their existing warehouse inventory to ship orders from Shopify, social media, and other non-Amazon...
Seller University
Amazon’s Inventory Defect and Reimbursement (IDR) portal consolidates damage, missing unit and return data onto a single Seller Central dashboard, offering...
Seller University