Overview

Amazon Business gives sellers a set of pricing tools aimed at corporate and institutional buyers who purchase in bulk. By configuring business‑specific prices and tiered quantity discounts in Seller Central, sellers can appear more prominently in B2B searches, win the Featured Offer more often, and encourage larger carts. Understanding when to apply each tool is essential for maintaining margins while capturing high‑value orders.

Key Points

• Business price display — A crossed‑out regular price shows up beside the discounted business price, instantly signaling savings to qualified buyers.
• Quantity‑tier structure — Sellers can define multiple purchase‑volume tiers, such as $12 for one unit, $11 for two, and $10 for five, using either fixed‑price or percentage‑off formats.
• One‑by‑one editing — Ideal for catalogs under 200 SKUs, this manual method lets sellers adjust each ASIN directly from the inventory list.
• Bulk file upload — For medium to large inventories, a spreadsheet template can update dozens or thousands of listings in a single operation.
• Automated pricing rules — The built‑in Automate Pricing tool can apply business discounts automatically, respecting a minimum‑price floor set by the seller.
• API‑driven solutions — The Selling Partner API or third‑party pricing platforms enable custom logic and real‑time updates across extensive product ranges.

How Automated Pricing Rules Work

1. Create a rule — In Seller Central’s Automate Pricing section, select “Add Rule,” choose the “Discount Rule” type, and specify the percentage or dollar amount to subtract from the standard consumer price. For example, set a $2 discount for all business customers on a $25 retail item.
2. Define safeguards — Input a minimum price that the system cannot breach; if the calculated business price would fall below $18, the rule pauses for that SKU, protecting profit margins.
3. Select target listings – Apply the rule to an entire product line, a specific brand, or a custom label. A seller might target all office‑supply SKUs under the “Stationery” label.