Overview

Amazon mandates that sellers provide photographs of a product’s physical packaging when applying for approval in restricted or gated categories. The images act as proof that the inventory is authentic, properly labeled, and compliant with marketplace regulations. Getting the photos right can prevent application rejections and accelerate time to market.

Key Points

• Real‑world product required — Amazon rejects any computer‑generated or mock‑up images; you must photograph the actual inventory you intend to sell.
• Full packaging coverage — Every face of the box, bottle, or container must be captured so reviewers can examine the entire label.
• Clear, readable text — All label copy, including brand, manufacturer, and contact details, must be in focus and legible at normal viewing size.
• Exact product match — The photos must correspond to the exact SKU or product variant listed in the approval request.
• Brand/manufacturer identification — The label must prominently display the brand or manufacturer name without cropping.
• Verified contact info — A physical street address, website URL, or phone number for the brand owner must be visible; P.O. Boxes are not accepted.
• Regulatory compliance visible – Any required safety warnings, certifications, or regional markings must be included in the shots.

How Packaging Photo Submission Works

1. Gather the physical item — Pull a unit from your inventory that matches the exact ASIN you are seeking approval for. For example, if you are applying to list a 60‑tablet bottle of Vitamin C, use a bottle from the same production batch.
2. Set up a neutral studio — Place the product on a plain white or light‑gray surface, illuminate it with diffuse lighting (natural daylight or softbox), and remove any distracting objects. A smartphone with at least 12 MP resolution or a DSLR works well.
3. Capture all sides — Take a straight‑on shot of the front, back, left, right, top, and bottom of the packaging. For a rectangular box, this means six images; for a cylindrical bottle, include front, back, and a side view that shows the label wrap‑around.