Overview

Amazon has introduced a Growth Opportunities dashboard inside Seller Central that delivers a customized action plan for each seller. The tool scans a seller’s catalog, performance metrics and program enrollments, then surfaces prioritized recommendations aimed at improving sales, reducing costs or enhancing the customer experience. Sellers who integrate the dashboard into their routine can quickly identify high‑impact tasks instead of sifting through generic advice.

Key Points

• Personalized roadmap — The system builds a list of actions that reflect the seller’s own data, such as inventory health, advertising spend and fulfillment method.
• ASIN‑level focus — Recommendations target individual products, for example suggesting A+ Content for a high‑traffic ASIN that currently lacks enhanced images.
• Impact‑driven ranking — Each suggestion is ordered by Amazon’s estimate of its potential effect on revenue or cost efficiency, so the most valuable tasks appear at the top.
• Universal availability — All seller accounts, whether new or veteran, can access the dashboard without additional fees or qualifications.
• Objective‑based categories — Opportunities are grouped under business goals like “increase sales,” “lower fulfillment costs” or “improve buyer experience.”

How Growth Opportunities Works

1. Data aggregation — Amazon pulls the seller’s current catalog, sales history, Buy Box win rate, fulfillment settings and existing program enrollments. Example: a seller with 200 ASINs and mixed FBA/FBM fulfillment will have each SKU’s delivery speed and Buy Box status evaluated.
2. Gap analysis — The engine compares the seller’s metrics against best‑practice benchmarks and identifies missing elements. Example: an ASIN that sells 500 units per month but has no A+ Content will be flagged as a listing‑optimization gap.
3. Opportunity scoring — Each identified gap receives an estimated impact score based on similar sellers’ outcomes.