Overview

Amazon Custom lets sellers turn ordinary listings into configurable products where shoppers can add names, images, or measurements before checkout. Launched for Professional‑account holders, the program offers a way to differentiate in crowded categories and capture higher margins.

Key Points

• Eligibility — Any seller with a Professional account can apply, and the program spans categories such as apparel, accessories, home décor, gifts, and promotional items.
• Customization options — Buyers can input personalized text, upload graphics, choose from dropdown menus, or specify numeric dimensions directly on the product page.
• Pricing advantage — Because each item is unique, sellers can set premium prices that are less vulnerable to price‑matching by competitors.
• Surface concept — Products are divided into “surfaces” (e.g., front, back, sleeve of a shirt) so each area can have its own design rules and preview images.
• Conditional display logic — Selecting a particular material or embroidery style can automatically reveal or hide related text fields, preventing incompatible choices.
• Template reuse — Once a customization layout is built, it can be saved as a template and applied to dozens of similar SKUs, speeding up catalog expansion.
• Quality controls — Amazon requires sellers to define font limits, image resolution minima, and measurement ranges to ensure production feasibility and customer satisfaction.
• Fulfillment responsibility – Sellers remain accountable for producing the personalized item, packaging it safely, and meeting Amazon’s shipping standards.
• Policy compliance — All custom listings must still follow Amazon’s standard product guidelines, including accurate titles, bullet points, and image quality.
• Margin impact — Personalized goods typically enjoy 15‑30 % higher gross margins compared with identical, non‑custom items in the same category.

How Amazon Custom Works