Every update. One feed.
In early 2024 Amazon began requiring FBA sellers to pack each SKU in its own carton, limit multi‑center cartons to 25 units, and ship at least five cartons for...
Seller University
Amazon's Market Basket Analysis report in Brand Analytics reveals which products customers buy alongside yours, providing actionable data for bundling,...
Seller University
Amazon provides four escalating brand protection tools for registered sellers. This guide covers eligibility requirements, features, and how to progressively...
Seller University
Amazon cross‑border FBA shipments require four core export documents—customs declaration, packing list, commercial invoice, and power of attorney—and, for air...
Seller University
Amazon’s Advertising Basics course now explains daily budgets can overspend up to 10 % per day, lifetime budgets require a $100 minimum, and portfolio caps...
Seller University
Amazon launched Social Media Promo Codes for the U.S. marketplace, letting sellers generate a dedicated landing page URL (e.g., amazon.com/promo/ABC123) and...
Seller University
Amazon offers two free clearance tools for FBA sellers — Outlet Deals and Outlet Sales — each with different discount requirements, scheduling, and...
Seller University
Amazon promotion tools—Coupons, Lightning Deals, and percentage‑off offers—drive peak‑season sales. Internal data shows 66% of shoppers hunt for value and 43%...
Seller University
Amazon's Business Discount Insights tool provides data-driven B2B pricing recommendations for professional sellers, identifying which products to discount and...
Seller University
Amazon’s Account Health Dashboard now shows ODR, Late Shipment Rate, Cancellation Rate and Valid Tracking Rate in real‑time. Sellers must keep ODR under 1%...
Seller University
Amazon Transparency assigns a unique alphanumeric code to every unit and charges a per‑unit fee (e.g., $0.12) that scales with volume. Brands must label 100 %...
Seller University
Amazon automatically reduces referral fees in select categories when items are priced below certain thresholds. Sellers can strategically adjust pricing to...
Seller University
Covers how to diagnose and resolve the three main types of product-matching errors — product-ID, product-attribute, and seller-SKU — that prevent Amazon...
Seller University
Amazon’s Project Zero lets Brand Registry owners instantly delete counterfeit listings via a self‑service dashboard, leveraging an ML engine that scans over...
Seller University
Amazon offers multiple seller savings programs covering shipping, fees, and fulfillment costs. Sellers must evaluate eligibility, choose programs matching...
Seller University
Amazon's Generic Product Policy defines how sellers must list unbranded products, including using the correct brand field value, creating generic ASINs, and...
Seller University
A walkthrough of Amazon's Fix Your Products tool in Seller Central, covering how to identify inactive, suppressed, and at-risk listings, resolve common issues...
Seller University
The FBA Dashboard provides real‑time sales snapshot cards, IPI score, inbound shipment tabs and inventory age breakdown. Sellers can view units sold, revenue,...
Seller University
Amazon's Send to Amazon (STA) workflow consists of five mandatory steps—inventory selection, shipping method, label printing, carrier/pallet confirmation, and...
Seller University
Amazon’s new Seller Guide launches a 90‑day incentive clock that starts the moment the first SKU is live and bundles six programs—Automated Pricing, FBA,...
Seller University