Overview

Amazon offers a suite of savings programs designed to help sellers reduce costs and grow their businesses more efficiently. From discounted shipping rates to fee credits for new sellers, these programs can meaningfully impact your bottom line — but only if you choose the ones that actually align with your business model. Understanding your eligibility and selecting the right combination of programs is essential to maximizing your savings potential on the platform.

Key Points / What Sellers Need to Know

• Multiple programs are available — Amazon runs several distinct savings programs simultaneously, each targeting different aspects of your selling costs such as shipping, referral fees, and fulfillment expenses. Sellers are not limited to just one program and can often stack benefits.
• Eligibility varies by program — Each savings program has its own set of requirements based on factors like your account age, sales volume, fulfillment method, and enrollment in services like Brand Registry or FBA. Checking your eligibility before planning around expected savings is critical.
• Business model determines best fit — A private-label FBA seller will benefit from different programs than a merchant-fulfilled wholesale seller. Evaluating your specific cost structure helps identify which programs deliver the most value for your operation.
• Enrollment is required — Most savings programs are not applied automatically. Sellers need to actively opt in through Seller Central or associated platforms like Veeqo for shipping-related savings.
• Programs change over time — Amazon periodically updates, expands, or discontinues savings programs. Reviewing available programs on a regular basis ensures you are not missing newly introduced benefits.

Available Seller Savings Programs

Amazon currently offers several savings programs that cover different aspects of selling costs. The New Seller Incentives program provides fee credits and benefits to sellers within their first year on the platform, including bonuses for using FBA and Brand Registry. FBA-specific programs may offer reduced fulfillment fees for certain product categories or during promotional periods. Shipping savings programs, accessible through Amazon's free shipping software Veeqo, give sellers access to pre-negotiated carrier rates that can substantially reduce outbound shipping costs for merchant-fulfilled orders. Additionally, Amazon periodically introduces programs targeting specific cost areas like storage fees, removal order fees, or inbound placement costs. The key is to review all programs available in your Seller Central dashboard rather than assuming you already know what is on offer.