Overview

Amazon's Business Discount Insights tool gives professional sellers data-driven pricing recommendations to attract business buyers. Available free in Seller Central, it identifies which products to discount, what prices to set, and which quantity tiers to offer — removing the guesswork from B2B pricing strategy.

What Business Discount Insights Does

The tool analyzes your catalog and surfaces up to ten products most likely to convert business customers when offered a B2B discount. Instead of manually researching competitor pricing or guessing at bulk quantity tiers, sellers get specific pricing suggestions based on marketplace data for each product.

Amazon Business connects professional sellers with verified business buyers who tend to purchase in higher quantities and become loyal repeat customers when they find competitive pricing. The platform uses two pricing mechanisms: business prices (lower single-unit prices visible only to business customers) and quantity discounts (additional savings for purchases of two or more units).

How Product Rankings Work

When you open the tool, products are ranked by the potential impact a discount would have on attracting business buyers. For each product, you'll see several key data points:

• Fulfillment method — MFN for merchant-fulfilled or FBA for Fulfillment by Amazon
• Current landed price — your single-unit price plus shipping as seen by business customers
• B2B Featured Offer price — the price prominently displayed on the product detail page for business buyers
• Percentage difference — the gap between your landed price and the current B2B Featured Offer

That percentage difference is especially useful because it estimates how much of a discount you'd need to become the B2B Featured Offer for that product. Winning this position works similarly to winning the standard Buy Box — it significantly increases visibility and conversion rates with business buyers.

How Pricing Recommendations Are Calculated

The suggested business price isn't a simple undercut of the current Featured Offer. Amazon calculates recommendations by analyzing B2B Featured Offer prices alongside the average business discounts other sellers offer across the same price bands and product categories. This means suggestions account for broader market dynamics rather than just one competitor's pricing.