Overview

Amazon’s Account Health Dashboard consolidates the performance and compliance data that determines whether a seller’s account stays in good standing. The dashboard flags issues that can lead to product removals or full suspensions, often without prior warning. Monitoring the key metrics and staying within Amazon’s prescribed limits is essential for any seller who wants to avoid disruptive enforcement actions.

Key Points

• Order Defect Rate (ODR) — Must remain under 1 % across a rolling 60‑day window; an ODR of 1.2 % on a month‑long sample of 5,000 orders would trigger a suspension risk.
• Late Shipment Rate — Must stay below 4 % for both 10‑day and 30‑day periods; shipping 3 out of 70 orders late in a 10‑day span breaches the limit.
• Pre‑Fulfillment Cancellation Rate — Must be under 2.5 %; canceling 4 of 150 orders within seven days exceeds the threshold.
• Valid Tracking Rate — Expected to be near 100 %; providing a tracking number for only 92 % of 200 shipments raises a red flag.
• Policy Violations — Any unresolved infringement, authenticity, or listing violation immediately drags down the health rating; a single pending IP claim can shift the rating from green to yellow.
• Health Rating Scale — New sellers start with 200 points; points are added or deducted based on the above metrics over the past 180 days, resulting in a green, yellow, or red status.

How the Rating System Works

1. Data Capture — Amazon aggregates order‑level events (negative feedback, A‑to‑Z claims, chargebacks) for the last 60 days. Example: A seller with 10,000 orders and 85 defect events records an ODR of 0.85 %, staying within the safe zone.
2. Score Calculation — Each metric contributes points to a cumulative health score. Late shipments, cancellations, and missing tracking each subtract a set number of points, while a clean ODR adds points. Example: A seller with a 3 % late‑shipment rate loses 30 points, dropping from 210 to 180.
3. — The total points translate into a color status: ≥ 200 points = green (healthy), 150‑199 points = yellow (at risk), < 150 points = red (unhealthy). : After a surge in policy violations, a seller’s score falls to 140, turning the dashboard red and prompting an immediate review.