Overview

Amazon has launched an updated onboarding manual that highlights six core programs aimed at accelerating a new seller’s performance during the first 90 days on the marketplace. The guide activates as soon as the inaugural product listing goes live and bundles tools ranging from dynamic pricing to brand‑level content, together with a New Seller Incentives pool that can exceed $50,000 in value. Understanding and activating these resources before the first sale can dramatically improve early traffic, conversion, and profitability for sellers entering Amazon in 2025.

Key Points

• 90‑day incentive clock — The countdown begins the moment the first SKU is published, so all preparatory work must be completed beforehand.
• Dynamic pricing advantage — Automated repricing can raise Buy Box win rates by up to 30 % for new sellers who set sensible floor and ceiling prices.
• Prime logistics boost — Using Fulfillment by Amazon (FBA) typically lifts conversion by 15‑20 % because products become Prime‑eligible and benefit from Amazon’s fast‑shipping network.
• Early advertising budget — Starting with a modest daily spend on Sponsored Products can generate the data needed to refine keyword bids within the first two weeks.
• Brand‑level tools requirement — Access to A+ Content and Vine hinges on enrollment in Brand Registry, which itself demands a registered trademark or participation in the IP Accelerator.
• Potential $50K+ incentives — The New Seller Incentives program offers credits for advertising, storage, and fulfillment that can total more than $50,000 when all six programs are fully utilized.

How the Six Programs Operate

1. Automated Pricing Setup — Sellers define minimum and maximum price thresholds; the system then monitors competitor listings and adjusts the seller’s price in real time. Example: A seller of silicone kitchen mats sets a floor price of $12 and a ceiling of $18; when a rival drops to $13, the tool automatically lowers the seller’s price to $13.05 to stay competitive.
2. — Inventory is shipped to Amazon’s fulfillment centers, where Amazon handles picking, packing, shipping, returns, and customer service. The same logistics network can also fulfill orders placed on the seller’s own website.