Every update. One feed.
Amazon SP-API now returns a new field `unitOnTimeDeliveryRate` in the GET_V2_SELLER_PERFORMANCE_REPORT for the US marketplace (code ATVPDKIKX0DER). The metric...
SP-API Changelog
Amazon has rolled out a breaking change to Product Fees API version 0: the request field previewAttributes.itemPrice is removed and the response object...
SP-API Changelog
Amazon has added generative AI modules—marked with an AI badge—to the A+ Content Manager for brand‑registered sellers in the US and UK. The tool pulls title,...
Seller Central News
Amazon's Brand Stores now directly influence how Rufus AI understands and recommends products. Sellers who structure store content for AI comprehension can...
Helium 10 Blog
Amazon advertising CPCs have risen 10-15% year-over-year, now averaging over $1.00 per click. The article breaks down current benchmarks and outlines practical...
Advertising API Release Notes
Amazon has added generative AI to the A+ Content Manager, first rolling out in the United Kingdom and expanding to other marketplaces in the coming weeks....
Seller Central News
The guide outlines ten under‑used tactics for Amazon and TikTok Shop, such as bundling items to add >1 unit per order, seeding 15 micro‑influencers (5‑10k...
Helium 10 Blog
Amazon introduced the Seller Wallet API (v2024‑03‑01) on March 1 2024, adding endpoints for real‑time balance checks, transaction history, exchange‑rate...
SP-API Changelog
Episode 181 of Helium 10’s podcast outlines Amazon pricing tactics such as Dynamic Price Adjustments that track the top 5 competitors and keep prices inside a...
Helium 10 Blog
On 3 May 2026 Amazon’s SP‑API added a deliveryPhoto element to getOrder and a customerTrackingUrl field to getTracking, enabling proof‑of‑delivery photos and...
SP-API Changelog
Amazon Brand Registry now accepts granted patent numbers and PDFs, enabling automated counterfeit removal. Utility patents typically require 18‑24 months...
Helium 10 Blog
Amazon's Account Health Assurance program automatically protects qualifying professional sellers from immediate account deactivation by providing a 72-hour...
Seller Central News
Amazon's Account Health Assurance program automatically protects eligible sellers from sudden account deactivations by giving them a 72-hour window to resolve...
Seller Central News
Amazon will automatically deduct 15% VAT from sales for sellers without a valid VAT registration number starting January 1, 2026. Sellers must update their tax...
Seller Central News
Amazon’s Account Health Assurance (AHA) automatically enrolls Professional sellers with an Account Health Rating (AHR) of 250+ for six months, giving them a...
Seller Central News
Amazon UK will add a Holiday Peak Surcharge from 15 Oct 2025 to 14 Jan 2026. Standard‑size parcels incur £0.10 per unit, large/extra‑large envelopes £0.05,...
Seller Central News
Starting Jan 15 2025 in Canada, Amazon replaces fixed Lightning/Best Deal fees with a CAD 5 daily charge plus a 1.0 % sales fee capped at CAD 150, and coupons...
Seller Central News
Amazon will impose a seasonal holiday peak fulfillment surcharge for FBA shipments to Germany from 15 Oct 2025 through 14 Jan 2026, averaging €0.19 per unit...
Seller Central News
Amazon’s variation‑theme cleanup, announced Feb 2026, will now delete only themes that recorded zero units sold from Apr 2025 to Mar 2026. Core attributes such...
Seller Central News
Amazon will now only remove variation themes that recorded zero units sold in the past 12 months, cutting the scope from thousands to a few hundred themes....
Seller Central News