Overview

Amazon and TikTok Shop are becoming increasingly saturated, with new entrants pushing advertising costs higher each month. Sellers who experiment with unconventional tactics can break through the noise, boost average order values, and capture higher‑intent traffic. Below are ten under‑utilized strategies that can give merchants a measurable advantage on both platforms.

Key Points

• Bundling Complementary Products — Pairing items that naturally belong together, such as a decorative pillow with a matching throw blanket, can lift the average order value by more than one additional unit per purchase.
• Micro‑Influencer Seeding — Sending sample kits to 15 TikTok creators who each have 5‑10 k followers generated authentic videos that amassed over 200 k combined views, driving organic traffic without a large ad spend.
• Dynamic Pricing Based on Inventory Age — Applying a 5 % discount to electronics that have sat in inventory for more than 60 days cleared stale stock while preserving overall profit margins.
• Localized Keyword Optimization — Adding city‑ or region‑specific terms like “Boston dog harness” to Amazon titles and backend fields captured high‑intent local searches and lifted conversion rates in that market.
• TikTok Shop Live Shopping Events — Hosting a 30‑minute live showcase, fielding real‑time questions, and enabling an “Add to Cart” button produced conversion rates that outperformed standard posted videos.
• Amazon A+ Content Repurposed for TikTok — Transforming high‑resolution A+ module images into 15‑second TikTok demos reinforced brand messaging across channels and increased click‑throughs.
• Cross‑Platform Review Harvesting — Encouraging customers who bought on TikTok to leave a review on the corresponding Amazon product boosted the Amazon rating while staying within each platform’s policy limits.
• Seasonal Scarcity Scripts — Programming limited‑time “flash‑sale” banners on both Amazon and TikTok during spring planting weeks created urgency‑driven purchases and spiked weekly sales.