Overview

Amazon’s Account Health Assurance (AHA) program automatically shields qualifying sellers from an immediate account shutdown when a policy breach is detected. Instead of a sudden suspension, enrolled sellers receive a phone call from a dedicated health specialist and are given a 72‑hour window to correct the issue, allowing their listings, orders, and advertising to stay active. This safety net is crucial for sellers who rely on uninterrupted storefront performance.

Key Points

• Automatic enrollment — Sellers meeting three preset criteria are enrolled without any application or fee.
• 72‑hour remediation window — Once a violation is flagged, the seller has three days to respond before any deactivation occurs.
• Professional‑plan requirement — Only accounts on the Professional selling plan qualify; Individual‑plan sellers are excluded.
• Health score threshold — A minimum Account Health Rating (AHR) of 250 must be maintained for six consecutive months, with no more than ten days below that level.
• Emergency contact mandate — A current phone number on file is essential; an outdated number immediately disqualifies the seller from protection.

How Account Health Assurance Works

1. Violation detection — When Amazon’s systems identify a policy breach that would normally trigger instant suspension, the AHA protocol is activated. Example: A listing contains a restricted keyword that violates Amazon’s content policy.
2. Specialist outreach — An account health specialist calls the emergency contact number on record, explains the specific violation, and outlines the exact steps needed for remediation. Example: The specialist tells the seller to remove the prohibited keyword and update the product description within the next 72 hours.
3. 72‑hour response period — The seller must acknowledge the call and submit the required corrections within three days. During this time, the account remains fully operational—listings stay live, orders continue to process, and advertising campaigns run uninterrupted.