Overview

Amazon has integrated generative artificial intelligence directly into the A+ Content Manager, allowing brand‑registered sellers to create enhanced images and copy without leaving Seller Central. The rollout began in the United Kingdom and will be extended to additional marketplaces in the coming weeks. Sellers should care because the new tools promise to cut the time and expense traditionally required for high‑quality A+ Content, a key driver of conversion on Amazon.

Key Points

• AI‑driven visuals and copy — Sellers can input a brand‑owned ASIN and receive automatically generated product images and descriptive text that fit the selected A+ module.
• Editable image output — The system lets users tweak brightness, colour balance, or overall tone before the visual is locked in, ensuring the final asset matches brand standards.
• AI‑badge identification — Modules that support generative AI are marked with a distinct badge, making it easy to spot the new functionality in the module library.
• No separate software — All creation, review, and publishing steps remain inside the existing A+ Content Manager interface, eliminating the need for third‑party tools.
• Limited to brand‑registered sellers — Only accounts with an active Brand Registry can access the feature, and availability varies by region during the phased launch.
• Compliance unchanged — Amazon’s A+ Content policies still apply; AI‑generated assets must still meet the same accuracy and branding requirements as manually created content.

How the AI‑Enhanced A+ Content Works

1. Select an AI‑enabled module — While editing or building an A+ page, sellers see a list of modules topped by those bearing the AI badge; choosing one opens a prompt field. Example: A seller creating a “Features” module for a kitchen appliance selects the AI‑badge module and is asked to enter the ASIN.
2. Submit ASIN details — The seller enters the product’s ASIN and optional keywords that describe the desired tone or visual style.