Overview

Amazon's Account Health Assurance (AHA) program offers qualifying professional sellers a safety net against immediate account deactivation when policy violations are flagged. Instead of shutting down your account first and investigating later, Amazon contacts you directly and gives you time to fix the problem. For sellers who rely heavily on Amazon revenue, understanding this program and maintaining eligibility could prevent a catastrophic business disruption.

How Account Health Assurance Works

AHA fundamentally changes the enforcement process for enrolled sellers. When a policy violation is detected that would normally trigger an immediate deactivation, Amazon instead assigns a dedicated AHA specialist to your case. That specialist contacts you — typically by phone — to explain the specific issue and walk you through what needs to happen to resolve it.

The key benefit is continuity. Your listings remain live, inventory keeps selling, and cash flow stays intact while you work through the compliance matter. You have 72 hours from the specialist's initial contact to respond and begin addressing the issue. As long as you engage cooperatively within that window, your account stays active throughout the resolution process.

Eligibility Requirements

Qualifying for AHA requires meeting three conditions at the same time:

• Professional selling account — Individual seller accounts are not eligible for the program.
• Account Health Rating of 250 or above — You must maintain this score for at least six consecutive months, with no more than 10 total days below the threshold during that period.
• Valid emergency contact number — A current phone number must be on file in Seller Central so Amazon can reach you quickly when an issue surfaces.

Enrollment is automatic once all three criteria are met. There is no application process or additional fees involved.

What AHA Does Not Cover

This program is not blanket immunity from enforcement. Amazon reserves the right to deactivate accounts immediately for serious violations, including fraud, deceptive practices, and illegal activity. AHA is designed to protect sellers who encounter honest compliance mistakes or minor policy issues — not to shield intentionally harmful behavior from consequences.