Overview

Amazon's Account Health Assurance (AHA) program offers eligible sellers a critical safety net against sudden account deactivations. Instead of waking up to a suspended account, qualified sellers get a direct call from an Amazon specialist and a window to fix the problem. For sellers who maintain strong compliance metrics, understanding and qualifying for AHA could mean the difference between a brief disruption and a full business shutdown.

What Is Account Health Assurance?

Account Health Assurance is a free, automatic enrollment program that changes how Amazon handles policy violations on your account. When a violation is detected that would normally trigger an immediate deactivation, AHA intervenes by having a specialist contact you first. The specialist explains the specific issue, identifies the policy involved, and walks you through the resolution steps. Amazon created this program acknowledging that policy violations can happen unintentionally, and that sellers should have a chance to fix problems before facing the most severe consequences.

Who Qualifies

Eligibility requires meeting three criteria simultaneously:

• Professional selling plan — You must be on the $39.99/month Professional plan, not an Individual plan. Most established sellers already meet this requirement.
• Account Health Rating at or above 250 for six months — Your AHR must stay at 250 or higher for six consecutive months. Amazon allows a small grace period: your score can dip below 250 for up to 10 days total during that six-month window without disqualifying you.
• Valid emergency contact number — A current, working phone number must be on file. This is how Amazon's specialists will reach you during a critical situation, so it needs to be a number you actually answer.

If you meet all three requirements, enrollment is automatic. There is no application process and no additional fee.

How It Works When a Violation Occurs

Under normal circumstances, certain policy violations can result in immediate account deactivation. With AHA protection, the process changes significantly.

An Amazon Account Health specialist contacts you directly to explain the violation and outline what needs to happen to resolve it. This eliminates the confusion that often accompanies generic suspension notices, where sellers struggle to understand what went wrong. You then have a strict 72-hour window to respond to Amazon's outreach. Missing this deadline means losing AHA protection, and your account may be deactivated.