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In early November Amazon launched free Holiday Advertising Training modules on Seller Central. The curriculum defines a “retail‑ready” listing (≥5 images,...
Seller Central News
Amazon has released new training courses to help sellers optimize product detail pages and sponsored ad campaigns ahead of the holiday season, covering ASIN...
Seller Central News
Effective immediately, Amazon requires sellers to type the exact word “generic” in the brand field; any misspelling or blank triggers an error and forfeits...
Seller Central News
Amazon launched the Supporting Images experiment in early 2024 within the Manage Your Experiments toolbox, enabling Brand Registry sellers to A/B test image...
Seller Central News
Amazon launched its generative‑AI search in July 2023, reporting a ~10% lift in click‑through rates, while Walmart rolled out AI search in November 2023 with a...
Helium 10 Blog
In early 2024 Amazon launched the “Send It Again” feature, allowing sellers to copy a prior FBA shipment’s SKU list and quantities with a single click. The...
Seller Central News
Amazon will raise FBA Prime eligibility standards later this year, requiring a 98 % on‑time delivery rate (up from 95 %), an ODR ≤ 0.5 %, and an IPI above 400....
Seller Central News
Amazon has made USPS Ground Advantage (carrier code USPS_GROUND_ADVANTAGE) available in the Buy Shipping catalog via Merchant Fulfillment API v0 and Shipping...
SP-API Changelog
Amazon Vine now accepts brand‑registered products not yet in the Brand Registry and lowers the seed‑stock floor to 10 units (down from 30). A new analytics...
Helium 10 Blog
Early 2024 Amazon Vine introduced a free £0 tier (2 units, 2 reviews) and a £60 mid‑tier (up to 10 units/reviews) alongside the unchanged £140 top tier (30...
Seller Central News
Amazon added a short “FBA Returns & Reimbursements” video in Seller Central that walks sellers through the entire return lifecycle, including the three...
Seller Central News
Amazon launches B2B product recommendation tools and dedicated business metrics for sellers on Amazon Business Canada, offering data-driven guidance on product...
Seller Central News
On 19 Oct 2023 Amazon Vine added a free €0 tier (max 2 units/reviews) and a €70 mid‑range tier (max 10 units/reviews) alongside the existing €170 standard tier...
Seller Central News
Amazon has added a video tutorial in Seller Central that walks FBA sellers through the entire return‑to‑reimbursement flow, showing where to find the FBA...
Seller Central News
Amazon Vine now offers three tiers: a free CAD 0 tier (up to 2 units/2 reviews), a CAD 100 tier (up to 10 units/10 reviews, ~60% cheaper than the old price),...
Seller Central News
Helium 10’s early‑2024 column urges Amazon sellers to replace short‑term tactics with a 12‑ to 24‑month strategic roadmap. It recommends a cash reserve equal...
Helium 10 Blog
In Helium 10’s podcast, Wolfgang Niedecken outlined PPC tactics such as match‑type segmentation (45% Broad, 35% Phrase, 20% Exact) and placement‑based bid...
Helium 10 Blog
In early March 2026 Helium 10 released a Keyword Automation feature that generated roughly 150 relevant keywords for a demo product in minutes, supports weekly...
Helium 10 Blog
Effective July 2024 Amazon mandates a minimum 30‑day return window for most SKUs, with a 90‑day window for holiday listings. FBA sellers receive product price,...
Helium 10 Blog
Amazon will cease its free Amazon Responsible Person Service (ARPS) and require every seller with CE‑marked products to appoint an EU‑based Responsible Person...
Seller Central News