Overview

Amazon has added a new option to its Manage Your Experiments toolbox, allowing brand‑registered sellers to run A/B tests on the supporting images that appear in slots two through seven of a product’s gallery. The feature went live in early 2024 and gives sellers a way to prove which lifestyle shots, infographics or detail photos actually boost conversion. Because image performance can now be measured rather than guessed, sellers with high‑traffic listings can fine‑tune their visual content to drive more sales.

Key Points

• Experiment scope — Tests are limited to the six supporting image slots (positions 2‑7) that sit beneath the main hero image.
• Eligibility — Only sellers enrolled in Amazon Brand Registry can create and run these experiments.
• Traffic split — Amazon automatically divides shopper traffic between the current image set and the test variant, collecting real‑time performance data.
• Statistical finish — The dashboard flags when results reach statistical significance, letting sellers publish the winning version with a single click.
• Image types — Accepted assets include lifestyle photography, close‑up detail shots, specification infographics, comparison charts and other visual aids.
• Speed of insight — High‑volume ASINs typically achieve significance within days, while low‑traffic listings may need weeks to generate reliable conclusions.

How Supporting Image Experiments Work

1. Access the dashboard — Log into Seller Central, navigate to Manage Your Experiments, and choose Supporting Images as the experiment type.

   • Example: A seller of kitchen knives opens the dashboard and selects “Supporting Images” for ASIN B07XYZ1234.

2. Upload image variants — Provide a complete set of replacement images for the chosen slots (2‑7). Each variant must match the original slot count to ensure a fair comparison.