Overview

Amazon has added a new FBA utility named Send It Again that allows sellers to copy the SKU list and quantities from any earlier shipment with a single click. Rolled out in early 2024, the feature targets the repetitive task of recreating shipments for inventory that is restocked on a regular basis. Sellers who frequently send the same products to fulfillment centers can now bypass manual SKU searches and spreadsheet uploads, saving valuable time.

Key Points

• One‑click duplication — Selecting “Send It Again” instantly fills the new shipment form with the exact SKUs and unit counts from a chosen past shipment.
• Editable copy — After the auto‑populate step, sellers can add new items, drop existing ones, or change quantities before moving forward.
• No spreadsheet needed — The tool eliminates the requirement to prepare bulk‑upload files or manually locate each product in the catalog.
• Integrated UI — The option appears as a dropdown action on the standard shipment‑management page, so no additional software or login steps are required.
• Designed for repeat restocks — Private‑label manufacturers, wholesale distributors, and seasonal vendors who ship consistent assortments see the greatest efficiency gains.

How Send It Again Works

1. Locate a prior shipment — In Seller Central’s shipment‑management dashboard, open the history tab and pick the shipment you want to reuse. For example, a private‑label brand that shipped 120 units of SKU A and 80 units of SKU B three weeks ago can select that record.
2. Choose “Send It Again” — Click the actions dropdown next to the chosen shipment and select the new feature. Amazon instantly copies the original SKU list and quantities into step 1 of the new shipment wizard, skipping the product‑selection screen.
3. Adjust the draft — The seller reviews the pre‑filled list, removes any discontinued items, adds new SKUs, or modifies quantities to match current demand. A wholesale seller might increase SKU C from 50 to 75 units while dropping SKU D entirely. Once satisfied, the user proceeds with the usual labeling, packing, and shipping steps.