Amazon Launches 'Send It Again' Feature to Streamline FBA Shipment Creation
In early 2024 Amazon launched the “Send It Again” feature, allowing sellers to copy a prior FBA shipment’s SKU list and quantities with a single click. The tool cuts shipment‑creation time from the typical 20‑30 minutes to under five minutes for a 60‑SKU restock.
Overview
Amazon has added a new FBA utility named Send It Again that allows sellers to copy the SKU list and quantities from any earlier shipment with a single click. Rolled out in early 2024, the feature targets the repetitive task of recreating shipments for inventory that is restocked on a regular basis. Sellers who frequently send the same products to fulfillment centers can now bypass manual SKU searches and spreadsheet uploads, saving valuable time.
Key Points
- One‑click duplication — Selecting “Send It Again” instantly fills the new shipment form with the exact SKUs and unit counts from a chosen past shipment.
- Editable copy — After the auto‑populate step, sellers can add new items, drop existing ones, or change quantities before moving forward.
- No spreadsheet needed — The tool eliminates the requirement to prepare bulk‑upload files or manually locate each product in the catalog.
- Integrated UI — The option appears as a dropdown action on the standard shipment‑management page, so no additional software or login steps are required.
- Designed for repeat restocks — Private‑label manufacturers, wholesale distributors, and seasonal vendors who ship consistent assortments see the greatest efficiency gains.
How Send It Again Works
- Locate a prior shipment — In Seller Central’s shipment‑management dashboard, open the history tab and pick the shipment you want to reuse. For example, a private‑label brand that shipped 120 units of SKU A and 80 units of SKU B three weeks ago can select that record.
- Choose “Send It Again” — Click the actions dropdown next to the chosen shipment and select the new feature. Amazon instantly copies the original SKU list and quantities into step 1 of the new shipment wizard, skipping the product‑selection screen.
- Adjust the draft — The seller reviews the pre‑filled list, removes any discontinued items, adds new SKUs, or modifies quantities to match current demand. A wholesale seller might increase SKU C from 50 to 75 units while dropping SKU D entirely. Once satisfied, the user proceeds with the usual labeling, packing, and shipping steps.
Analysis & Recommendations
Why This Matters
By automating repetitive shipment setup, sellers save up to 25 minutes per restock, freeing time for product research or advertising. The editable draft also lets them quickly adjust quantities, aligning inventory with recent sales trends.
Key Takeaways
- One‑click duplication copies exact SKUs and unit counts from any earlier shipment.
- Creation time drops from ~20‑30 minutes to <5 minutes for a typical 60‑SKU shipment.
- The pre‑filled draft remains editable, so sellers can add, drop, or modify quantities before finalizing.
Recommended Actions
- →In Seller Central, open Shipment Management > History, select a recent shipment and choose “Send It Again” to generate a new draft.
- →Review the auto‑populated list, adjust quantities as needed (e.g., increase SKU E by 30 %), then continue with labeling, packing, and shipping.
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