Overview

Amazon has introduced a three‑tier pricing model for its Vine program, adding a free option and a lower‑cost CAD 100 tier alongside the existing CAD 240 level. The change, effective for enrollments made after the rollout date, lets sellers obtain verified reviews with less upfront investment, a move that could be especially valuable for new brands and margin‑tight products.

Key Points

• Free tier (CAD 0) — Sellers can enroll up to two units per parent ASIN and receive up to two Vine reviews without paying any enrollment fee.
• Mid‑range tier (CAD 100) — Allows enrollment of up to ten units per parent ASIN, generating up to ten reviews at a price roughly 60 % lower than the previous full‑price option.
• Full tier (CAD 240) — Remains unchanged, supporting up to thirty units and thirty reviews per parent ASIN for brands that need the highest volume of early feedback.
• No post‑enrollment changes — Once a product is placed in a tier, sellers cannot switch tiers or add child ASINs later, making upfront planning essential.
• 90‑day guarantee — For the paid tiers, Amazon only charges the enrollment fee if at least one review is posted within 90 days; otherwise the fee is waived.

What's Changing

1. Introduction of a zero‑cost tier — A seller launching a pilot product can submit two units to Vine, receive two verified reviews, and avoid any enrollment charge, enabling risk‑free testing of the program’s impact.
2. Addition of a CAD 100 middle tier — A brand with a modest inventory can enroll ten units, secure ten reviews, and pay a flat CAD 100 fee, offering a middle ground between the free option and the full‑price tier.
3. Retention of the CAD 240 tier — Existing high‑volume sellers continue to have access to up to thirty reviews for CAD 240, preserving the original offering for products that demand extensive early feedback.
4. Fixed tier assignment — After enrollment, the chosen tier cannot be altered and child ASINs cannot be appended, meaning sellers must decide the appropriate tier before shipping inventory to reviewers.