Overview

Amazon is introducing a suite of recommendation tools and business-specific performance metrics aimed at helping sellers tap into the growing B2B marketplace on Amazon Business Canada. The new features give sellers data-driven guidance on which products to add, how to package them for commercial buyers, and how business customers are interacting with their listings.

What's New

• B2B Product Opportunity Suggestions — Tools that analyze marketplace demand signals to surface products where business buyer interest outpaces current supply, helping sellers identify high-potential catalog additions.
• Case Pack Recommendations — Suggested packaging configurations based on how commercial customers typically order, since business buyers generally purchase in larger quantities than consumers.
• B2B-Specific Performance Metrics — Separate reporting that breaks out business customer sessions, page views, and conversion rates from standard consumer data.
• View-to-Purchase Path Analytics — Tracking that maps how business buyers move from discovering a listing to completing a purchase, revealing where potential customers drop off.

Understanding Amazon Business Canada

Amazon Business is the company's dedicated B2B marketplace, offering features like quantity discounts, business-only pricing, tax-exempt purchasing, and approval workflows tailored to commercial procurement. The Canadian arm of this program serves businesses looking to consolidate and simplify their purchasing processes through a familiar platform.

For sellers, business buyers represent a fundamentally different customer segment. They tend to place larger orders, reorder with greater frequency, and weigh factors like bulk pricing, dependable fulfillment, and professional packaging more heavily than the impulse-driven habits typical of consumer shoppers. That difference in behavior means sellers who understand and cater to B2B expectations can unlock a revenue stream with higher average order values and more predictable demand.

How the Recommendation Tools Work

The B2B product opportunity tool scans marketplace demand data to identify categories and specific products where commercial buyer interest exists but seller supply falls short. Rather than requiring sellers to manually research what businesses want, the tool surfaces actionable suggestions directly within Seller Central.