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Amazon’s Rufus AI now treats Customer Q&A as factual product data, giving extra weight to answers from verified purchasers and to responses posted within...
Helium 10 Blog
Amazon will enforce new listing rules on August 24 2025, making ItemPackageQuantity and CountryOfOrigin mandatory and replacing enum values like "Other" with...
SP-API Changelog
Amazon advertising CPCs have risen by double digits in 2025, with Sponsored Products averaging $0.80–$1.40, Sponsored Brands at $1.00–$1.80, and Sponsored...
Advertising API Release Notes
Helium 10 unveiled a 60‑day TikTok Shop launch blueprint that breaks the first two months into weekly milestones. It guides sellers from account setup...
Helium 10 Blog
In early 2024 Amazon introduced a native interest‑free installment program that lets sellers tag eligible ASINs with a “Pay in installments” badge; buyers pay...
Seller Central News
Amazon now offers a zero‑interest instalment‑payment option for sellers, letting shoppers split purchases (e.g., $480 appliance into four $120 payments) with...
Seller Central News
By 18 August 2025 Amazon will require a valid national EPR registration number for every battery‑containing ASIN on all nine EU marketplaces (DE, FR, IT, ES,...
Advertising API Release Notes
Amazon is unifying its EPR pay-on-behalf policies across the UK, Spain, and France into a single framework effective August 27, 2025, introducing fee reserves,...
Advertising API Release Notes
Amazon’s Rufus AI assistant, launched in 2024, now drives intent‑based product discovery by parsing titles, bullet points, A+ Content and reviews. Roughly...
Industry News
Amazon's Rufus AI uses customer reviews as its primary data source for product recommendations, analyzing sentiment, extracting features, and matching use...
Helium 10 Blog
Amazon’s Rufus AI, launched 2024, answers natural‑language shopper questions by pulling data from titles, bullet points, descriptions, reviews, Q&A and images,...
Advertising API Release Notes
Amazon will stop charging the digital services fee tied to Canada's DSTA starting August 15, and will refund previously collected fees once the repeal is...
Seller Central News
Effective July 31 2025 Amazon’s new review policy limits reviews to verified purchasers within a 90‑day post‑delivery window and bans automated review‑request...
Helium 10 Blog
Comprehensive breakdown of Amazon's 2025 fee structure, hidden costs, and profit calculation methods. Covers referral fees, FBA charges, PPC tracking, and the...
Helium 10 Blog
Amazon recalled about 2,700 Amazon Basics Premium Foam Eurotop mattresses sold from early 2023 to mid‑2024 after they failed the federal flammability test....
Advertising API Release Notes
In early 2024 Amazon added its SKU‑level restock recommendation engine to the Send to Amazon file‑upload workflow, creating a dedicated worksheet tab with...
Seller Central News
Amazon has gone live with its AI suite—Alexa+, Rufus, Interests AI and a multimodal search engine—in 2024, offering sellers AI‑generated keyword lists,...
Helium 10 Blog
Amazon opened its third Australian fulfillment centre, XBW3 in Kemps Creek, on 1 April 2024, adding 150,000 sq ft of standard‑size storage. The hub boosts NSW...
Seller Central News
Amazon Marketing Cloud (AMC) went generally available in early 2023, offering a SQL‑style query builder that can use up to a 12‑month purchase, view and...
Helium 10 Blog
Amazon now lets customers leave star-only seller ratings without written feedback, increasing rating volume while adding automatic protections against...
Seller Central News