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Amazon’s return‑pallet marketplace lets sellers buy 48‑inch pallets (~600 lb, 200‑300 units) at 20 %‑70 % below wholesale. Brokers like B‑Stock list pallets...
Helium 10 Blog
Amazon is placing Sponsored Products ads inside Rufus AI shopping conversations, dynamically generating ad copy from listings, reviews, and A+ Content. This...
Helium 10 Blog
Amazon's Rufus now runs on tens of thousands of custom Trainium AI chips in a leader‑follower architecture, delivering sub‑second responses (≈800 ms) even...
Advertising API Release Notes
Helium 10’s Audience visual‑testing tool showed a $20,000 quarterly revenue lift after swapping a primary Amazon image, with click‑through rate rising from...
Helium 10 Blog
Amazon DSP introduced Responsive E‑Commerce Creatives (REC), letting sellers upload up to 20 ASINs, images and headlines to auto‑generate ads for more than a...
Amazon Advertising Blog
Amazon has lifted the Vine eligibility ban, allowing items over 20 lb or larger than 30 in to enroll. Heavy products like a 75‑inch TV or 150‑lb treadmill can...
Seller Central News
Amazon Vine now accepts heavy and bulky products for the first time, allowing sellers of oversized items to generate trusted reviews through the program's...
Seller Central News
In episode 180 of Serious Sellers, Luis Micheo used Helium 10’s Black Box to screen >30 SKUs, chose a product with a 28% gross margin, launched with a...
Helium 10 Blog
In early 2024 a Commerce Group webinar highlighted tools such as A2X, Helium 10 Profits, TaxJar and Avalara that pull daily Amazon order, fee and refund data...
Helium 10 Blog
Amazon’s Rufus AI now shows Sponsored Prompts – auto‑generated, clickable questions that surface a single SKU (Sponsored Products) or a brand storefront...
Helium 10 Blog
Helium 10 episode #690 (recorded early 2024) shows a veteran Amazon seller boosting sales up to 100% in a quarter with a private‑label launch, raising profit...
Helium 10 Blog
Rufus AI now ranks products by review depth, boosting items with detailed narratives. Interactions rose 210% YoY to >250 M, and 92.1% of recommended items are...
Helium 10 Blog
Amazon’s IP Accelerator lets sellers enroll in Brand Registry as soon as a U.S. trademark is filed, using a capped $700 filing fee (plus USPTO costs) and...
Curated Industry News
Amazon now lets sellers run Prime Exclusive Deals year‑round instead of only during Prime Day or Black Friday. The two‑tier pricing shows a discounted price...
Seller Central News
Effective Aug 7 2025 the global de minimis ceiling rises to $800 per parcel, letting a $750 smart‑home device ship duty‑free to Brazil. The IRS now flags...
Helium 10 Blog
In early 2024, Canadian craft distributor John Bead used Helium 10’s Magnet, Cerebro and TikTok Ads Dashboard to launch a two‑week TikTok campaign with a...
Helium 10 Blog
In early 2024 Amazon upgraded Rufus to perform attribute‑level sentiment analysis on reviews. The AI now parses mentions of traits like "battery life" or...
Helium 10 Blog
Effective 25 June 2025 Amazon will block all Merchant Fulfilled Network (MFN) listings that lack battery compliance data. Sellers must answer three mandatory...
SP-API Changelog
Helium 10’s new video outlines ten tactics such as measuring a 10% share‑of‑shelf for coffee mugs, hunting low‑competition keywords with a difficulty score of...
Helium 10 Blog
Prime Day 2025 expanded to a four‑day marathon (instead of two), spreading purchases across the period and pushing CPC rates higher each day. Sellers now have...
Helium 10 Blog