Amazon Sets August 2025 Deadline for Battery EPR Compliance Across All EU Marketplaces
By 18 August 2025 Amazon will require a valid national EPR registration number for every battery‑containing ASIN on all nine EU marketplaces (DE, FR, IT, ES, NL, BE, PL, SE, AT). Sellers must register in each country, upload the codes via the new compliance dashboard, and also provide CE marking and an EU Authorized Representative.
Overview
Amazon is raising the bar for sellers of battery‑powered items across its European sites. By 18 August 2025, every ASIN that includes any type of battery must have a valid Extended Producer Responsibility (EPR) registration number recorded for each of the nine EU marketplaces. Missing the deadline can trigger listing removal, account restrictions, and forced enrollment in Amazon’s paid compliance service, making early preparation essential for any seller with battery‑related inventory.
Key Points
- Deadline: All battery‑containing listings must show a correct EPR number by 18 August 2025, or they will be taken down.
- Scope: The rule applies to Germany, France, Italy, Spain, the Netherlands, Belgium, Poland, Sweden and Austria, each demanding its own registration.
- Battery definition: Single‑use cells, rechargeable packs, and automotive batteries are covered, whether sold as stand‑alone units or built into devices such as earbuds, toys or fitness trackers.
- Auto‑enrollment risk: In several countries, Amazon will automatically place non‑compliant sellers into a fee‑based compliance program, adding recurring costs.
- New portal: A unified compliance dashboard now lets sellers upload EPR numbers, attach supporting documents, and view status across all EU sites.
- Additional duties: CE marking and, for sellers without an EU legal entity, the appointment of an Authorized Representative are also mandatory.
How EPR Works for Amazon Sellers
- Register with national authority — A seller targeting Germany must submit an application to the German EPR agency, receive a registration code, and repeat the process for each of the other eight countries. For example, a UK‑based vendor selling power banks in France would need a French EPR number distinct from the German one.
- Report product volumes — Once registered, the seller reports the quantity of battery‑containing units placed on the market each quarter. A seller moving 5,000 wireless earbuds to Spain would log that figure in the Spanish portal, triggering the corresponding recycling fee calculation.
Analysis & Recommendations
Why This Matters
Failure to provide country‑specific EPR numbers will cause immediate deactivation of listings on the offending marketplace, risking loss of sales and additional fees. The auto‑enrollment fee‑based program can add recurring costs, and missing CE or representative documentation may trigger customs seizures.
Key Takeaways
- Deadline is 18 August 2025 for all battery‑powered listings across DE, FR, IT, ES, NL, BE, PL, SE, AT.
- Each marketplace requires its own EPR registration code; a single code cannot be reused across countries.
- Amazon’s new compliance dashboard lets sellers upload numbers, documents, and view status for all EU sites.
- Non‑compliant sellers may be auto‑enrolled in a paid compliance program and face listing removal.
Recommended Actions
- →Log into Seller Central > Compliance > Battery EPR Dashboard for each EU marketplace and upload the national registration number and CE documents.
- →Create a checklist in Seller Central > Inventory > Manage Inventory to flag every SKU with a battery and start registration applications with the n...
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