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Starting early 2025 Amazon auto‑enrolled all active Sponsored Brand and Sponsored Product campaigns into the Rufus AI shopping assistant, displaying...
Advertising API Release Notes
Amazon will roll out a star‑only seller rating option on February 4 2025, letting buyers tap 1‑5 stars without writing a review. Ratings under four stars must...
Seller Central News
Amazon will cease all U.S. FBA prep and labeling services on Jan 1 2026. The Inbound Shipment API version 2024‑03‑20 will reject the value “AMAZON” for...
SP-API Changelog
Amazon’s permission table shows more than 500 sub‑categories that require no prior approval, and the “Category Approval” matrix is updated every three months....
Helium 10 Blog
On 11 June 2025 Amazon will add a new ShipmentStatus value “PendingSchedule” to SP‑API getOrder/getOrders for Easy Ship orders awaiting carrier assignment. The...
SP-API Changelog
Amazon’s A9 search now ranks listings by conversion signals—CTR and post‑click sales—rather than keyword density. A new weight‑tier surcharge applies to items...
Helium 10 Blog
In early 2024 Helium 10 released episode #179 with e‑commerce strategist Mirella Delzo, outlining a step‑by‑step Amazon brand roadmap. It advises enrolling in...
Helium 10 Blog
Effective immediately, Amazon UK has discontinued its in‑warehouse FBA prep service. All shipments must arrive with correct FNSKU labels, poly‑bags and...
Seller Central News
Amazon will launch a unified EPR Pay on Behalf policy for the UK, Spain and France on 27 January 2025, merging three separate guidelines. The new system can...
Seller Central News
In early February 2026 Amazon launched category‑level sales lift estimates in the shoppable video Manage Videos dashboard, showing projected lift percentages...
Seller Central News
Effective January 1 2026 Amazon will discontinue all FBA preparation and labeling services. Sellers must apply FNSKU stickers, poly‑bags, bubble‑wrap and...
eCommerceBytes
Amazon now shows a “Category Lift Insights” banner in the Shoppable Videos hub that displays projected sales‑lift percentages per category (e.g., 12% for...
Seller Central News
Amazon's COSMO and Rufus AI systems now use semantic understanding instead of keyword matching to evaluate listings. Contradictions between title, bullets,...
Helium 10 Blog
In H1 2024 Helium 10 rolled out 15 new utilities that fuse Amazon and TikTok Shop management, including TikTok‑Shop Sync, AI‑Powered Keyword Generator, Unified...
Helium 10 Blog
A poll of 1,000 U.S. consumers in early 2025 found 62% report tighter budgets, 57% compare prices side‑by‑side, and 39% have switched to cheaper brands, urging...
Curated Industry News
Overlapping Amazon ad campaigns can waste 22% more spend with no extra sales and slow weekly optimization by 15%. A tiered structure (Core/Growth/Testing) with...
Helium 10 Blog
Amazon’s 2018 Category‑Approval Program lets sellers list open categories (books, apparel, toys, most food) instantly, but an automated scan still blocks...
Helium 10 Blog
During the week of July 24‑25, Amazon raised list prices of sub‑$10 items ~5% and increased referral fees to 8% for SKUs under $15, while the Accelerate 10%...
Helium 10 Blog
Amazon provides four escalating brand protection tools for registered sellers. This guide covers eligibility requirements, features, and how to progressively...
Seller University
Amazon launched a voluntary FBA fee discount program this month that shows an upfront per‑unit reduction (e.g., $0.04‑$0.05) when sellers follow...
Seller Central News