Overview

Helium 10 has released a step‑by‑step, 60‑day launch plan designed to help newcomers set up and grow a TikTok Shop. The guide splits the first two months into weekly targets, giving sellers a clear path to a functional storefront, optimized product listings, and an initial traffic strategy that matches TikTok’s short‑form video audience. Following the schedule can shorten the time to first sales and reduce the trial‑and‑error that typically slows new merchants.

Key Points

• Day 1‑7 – Account foundation — Open a TikTok Shop, verify business credentials, and attach a payment method; one seller completed these tasks in seven days and saw the shop appear to shoppers within 48 hours.
• Day 8‑14 – Market research — Scan TikTok’s Discover feed and use Helium 10 trend tools to isolate three products with strong demand but limited competition; a reusable silicone food bag generated 1,200 video views on its debut day.
• Day 15‑21 – Product sourcing — Reach out to a minimum of two manufacturers, request samples, and negotiate a MOQ that fits a $5,000 launch budget; a custom phone‑grip vendor secured a 30 % discount by ordering 500 units.
• Day 22‑28 – Listing creation — Write TikTok‑styled titles, attach 3‑5 short video clips, and price competitively; a brand that added a 15‑second demo video recorded a 12 % higher conversion rate than listings that relied only on static images.
• Day 29‑35 – First‑phase advertising — Deploy a Spark Ads test with a $200 budget aimed at a niche hashtag audience; the best‑performing ad achieved a cost‑per‑click of $0.18.
• Day 36‑45 – Review and iterate — Examine sales data, video engagement, and buyer feedback; a seller who rewrote product descriptions based on the top three reviewer comments saw repeat purchases rise by 8 %.
• Day 46‑60 – Scale and diversify — Introduce two complementary SKUs, raise ad spend by 25 %, and start micro‑influencer collaborations; the expanded catalog lifted overall revenue by roughly 30 % in the final two weeks.

How the 60‑Day Blueprint Works