Every update. One feed.
Amazon’s Inventory Defect and Reimbursement (IDR) portal consolidates damage, missing unit and return data onto a single Seller Central dashboard, offering...
Seller University
In early 2024 Amazon began requiring FBA sellers to pack each SKU in its own carton, limit multi‑center cartons to 25 units, and ship at least five cartons for...
Seller University
Amazon's Market Basket Analysis report in Brand Analytics reveals which products customers buy alongside yours, providing actionable data for bundling,...
Seller University
Amazon cross‑border FBA shipments require four core export documents—customs declaration, packing list, commercial invoice, and power of attorney—and, for air...
Seller University
Amazon launched Social Media Promo Codes for the U.S. marketplace, letting sellers generate a dedicated landing page URL (e.g., amazon.com/promo/ABC123) and...
Seller University
Amazon promotion tools—Coupons, Lightning Deals, and percentage‑off offers—drive peak‑season sales. Internal data shows 66% of shoppers hunt for value and 43%...
Seller University
Amazon's Business Discount Insights tool provides data-driven B2B pricing recommendations for professional sellers, identifying which products to discount and...
Seller University
Amazon’s Account Health Dashboard now shows ODR, Late Shipment Rate, Cancellation Rate and Valid Tracking Rate in real‑time. Sellers must keep ODR under 1%...
Seller University
Covers how to diagnose and resolve the three main types of product-matching errors — product-ID, product-attribute, and seller-SKU — that prevent Amazon...
Seller University
A walkthrough of Amazon's Fix Your Products tool in Seller Central, covering how to identify inactive, suppressed, and at-risk listings, resolve common issues...
Seller University
Amazon's Send to Amazon (STA) workflow consists of five mandatory steps—inventory selection, shipping method, label printing, carrier/pallet confirmation, and...
Seller University
Amazon’s new Seller Guide launches a 90‑day incentive clock that starts the moment the first SKU is live and bundles six programs—Automated Pricing, FBA,...
Seller University
Amazon reports U.S. merchant‑fulfilled sellers set handling times 53% longer than needed. The Default Handling Time can only be edited once per 24‑hour period,...
Seller University
Amazon encourages MFN/FBM sellers to switch default handling time from two days to one day, which can shorten delivery promises and improve Buy Box...
Seller University
Amazon's updated Brand Registry guide details every tool available to registered sellers, from IP protection and A+ Content to advanced advertising and...
Seller University
Amazon seller feedback can be removed within a 60‑day window or automatically stripped if it contains profanity, personal data, or is a pure product review....
Seller University
Amazon Business now lets Professional sellers (US $39.99/mo) create a dedicated Business Profile that appears on the seller name link, storefront pages and...
Seller University
Amazon’s Tax Exemption Program (ATEP) lets professional sellers automatically apply tax‑exempt status at checkout for qualified B2B buyers, removing the need...
Seller University
Amazon's Manage Quotes tool in Seller Central lets professional sellers receive and respond to custom bulk pricing requests from Amazon Business customers,...
Seller University
Amazon refreshed its Global Selling guidance for the Japanese marketplace, which has 128 million online shoppers and a 10 % consumption tax. U.S. sellers must...
Seller University