Overview

Amazon now lets professional sellers build a dedicated business profile that is visible to Amazon Business (B2B) buyers. The profile highlights company credentials, certifications, and operational metrics, helping procurement teams identify qualified suppliers. Sellers aiming to tap the fast‑growing B2B market should complete this profile to boost credibility and win commercial orders.

Key Points

• Eligibility — Only sellers on a Professional plan (US $39.99/month) can create a business profile; individual‑account sellers must upgrade first.
• Visibility hotspots — The profile appears when a buyer clicks the seller name on the “Ships from and sold by” line, on storefront pages, and inside Amazon Business search filters.
• Certification showcase — Sellers can list ISO, UL, minority‑owned, or sustainability certifications, which many corporate procurement policies require.
• Government contracting field — A dedicated DUNS number entry lets sellers signal eligibility for federal and state purchasing programs.
• Data fields that matter — Business type, year founded, revenue bracket, and employee count are weighted heavily by buyers placing large or recurring orders.
• Category relevance — High‑demand B2B categories such as office supplies, industrial equipment, janitorial products, and bulk consumables see the biggest lift from a completed profile.

How Business Profiles Work

1. Access the B2B editor — Log into Seller Central, navigate to the “Business” tab, and select “Business Profile.” The interface opens a multi‑section form where each field maps to a specific buyer filter. Example: A seller of safety helmets clicks “Business Type” and selects “Manufacturer” to appear in manufacturer‑only searches.
2. Populate core company data — Enter a concise company description, year of establishment, revenue range, and employee count. Upload a primary logo that will display on your public profile and may appear in the Buy Box. Example: A 15‑year‑old distributor lists a revenue range of $5‑10 M and 120 employees, signaling capacity to fulfill bulk orders.