Overview

Amazon seller feedback directly affects account health, Buy Box eligibility, and buyer confidence. Effective management—knowing when Amazon will delete or strike‑through a comment and how to reply professionally—can keep a seller’s rating strong and prevent revenue loss. This guide outlines the mechanics of feedback, best‑practice response tactics, and concrete steps sellers should adopt today.

Key Points

• Feedback vs. Reviews — Seller feedback rates the entire purchase experience (shipping, packaging, service), while product reviews evaluate only the item itself.
• 60‑Day Removal Window — Buyers can delete their own feedback within 60 days of posting, giving sellers a limited period to resolve issues and request voluntary removal.
• Amazon‑Driven Deletions — Amazon automatically strips feedback that contains profanity, personal data, or is purely a product review, eliminating its impact on the seller’s rating.
• FBA Strike‑Through — For Fulfilled‑by‑Amazon orders, Amazon may apply a strike‑through to feedback that solely criticizes fulfillment, nullifying its effect on health metrics.
• Buy Box Dependency — A feedback score below 4.5 can reduce Buy Box win rates, directly lowering sales volume.
• Proactive Monitoring — Regular checks in the Feedback Manager help catch removable or strike‑through‑eligible comments before they affect metrics.

How to Manage Seller Feedback

1. Monitor Daily — Scan the Feedback Manager each morning; for example, note a new 1‑star comment about late delivery posted at 9 AM.
2. Contact the Buyer — Use the Buyer‑Seller Messaging tool within 24 hours to offer a solution; e.g., propose a replacement shipment for the delayed order.
3. Request Voluntary Deletion – If the buyer accepts the remedy, ask them to remove the feedback before the 60‑day deadline expires.
4. Post a Public Reply — When removal isn’t possible, publish a concise, courteous reply beneath the feedback, such as “We apologize for the delay and have shipped a replacement; thank you for your patience.”