Overview

Amazon's Manage Quotes feature gives professional sellers a direct channel to compete for bulk orders from Amazon Business customers. Rather than waiting for business buyers to find your listings organically, this Seller Central tool matches you with companies actively requesting custom pricing on products you already sell. For sellers looking to increase order volume and build recurring B2B relationships, understanding how this system works is essential.

What Manage Quotes Does

Manage Quotes is a Seller Central feature built for the Amazon Business program. When a business customer wants to buy products in bulk, they submit a quote request specifying their desired quantity, target price per unit, delivery timeline, and fulfillment preferences. Amazon's internal team then matches those requests with professional sellers who carry the relevant products.

Matched sellers receive dashboard notifications and can respond with competitive offers, negotiate terms, or pass on the opportunity. The system essentially creates a private bidding channel between qualified sellers and business buyers, bypassing standard listing pages and enabling negotiated bulk pricing.

How the Buyer Side Works

Business customers initiate quote requests by clicking the "Buy in bulk?" option in a product's buy box. They then fill out a detailed request form that includes the quantity needed, a target price per unit with an acceptable price range, a "need quotes by" deadline, a "fulfill by" delivery date, shipping zip code, and preferred delivery method.

Buyers can optionally share their business name with sellers, which provides useful context when evaluating whether to pursue an opportunity. Larger enterprise buyers often submit requests through their Amazon Business account managers rather than through the self-service flow.

Getting Matched and Responding Quickly

When Amazon's matching algorithm identifies your listings as relevant to a buyer's request, a notification appears on your Seller Central dashboard. Clicking through takes you to the Custom Quote Requests tab on your Manage Quotes page.

Speed matters significantly here. Multiple sellers are typically matched to the same request, so early responders with competitive pricing have a clear advantage. This is especially true for commodity products where several sellers carry the same or similar ASINs. If you do not see the Custom Quote Requests tab, it means Amazon has not yet matched you with any active requests.