Overview

Amazon has published an updated master guide outlining every tool and benefit available exclusively to brand-registered sellers. Covering intellectual property protection, enhanced content, advertising, analytics, and fulfillment integration, the guide serves as a single reference point for sellers who have already enrolled in Brand Registry — and a compelling argument for those who haven't yet.

What the Guide Covers

• IP Protection Suite — Automated scanning and manual reporting tools to find and remove counterfeit listings and unauthorized sellers
• A+ Content & Brand Stores — Rich media product pages and dedicated branded storefronts within Amazon's marketplace
• Customer Engagement — Email campaigns, review management, and loyalty-building content tools
• Advertising Capabilities — On-Amazon and off-platform ad options spanning every stage of the purchase funnel
• Analytics Dashboard — Customer behavior data, competitive benchmarks, and search term intelligence
• FBA Integration — Detailed fulfillment options, fee breakdowns, and eligibility requirements

Brand Registry as the Starting Point

Every tool in the guide requires Brand Registry enrollment, which means registering your intellectual property with Amazon. Once approved, sellers unlock a tier of capabilities that standard accounts cannot access. Amazon organizes these into four strategic pillars: protecting your brand, connecting with customers, growing your audience, and leveraging data to guide decisions.

The message from Amazon is clear — brand-registered sellers gain immediate access to millions of active shoppers along with tools that provide a structural advantage over sellers who rely exclusively on direct-to-consumer channels. For anyone still weighing the enrollment effort, the breadth of tools available makes a strong case that the investment pays for itself.

Counterfeit and Hijacker Defense

The IP protection tools may be the most operationally important features in the entire suite. Amazon's automated protections proactively scan listings for suspected infringing or inaccurate content and can pull violations before customers encounter them. Sellers also retain the ability to manually search for and report problems that automated systems miss.