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Amazon’s SEND program now adds an air‑freight lane from mainland China to Australian fulfillment centers, letting sellers create, document and track shipments...
Seller Central News
Amazon has temporarily paused its overhaul of product‑listing attributes as of February 2026. New mandatory fields such as “Material Type” for apparel and...
Seller Central News
In early 2024 Amazon added the Partnered Carrier Program (PCP) to the “Send to Amazon” wizard, letting sellers schedule pick‑ups, get Amazon‑negotiated rates...
Seller Central News
Amazon has partnered with YouLend to offer merchant cash advances through Seller Central, providing eligible sellers with sales-based financing that adjusts...
Seller Central News
Amazon launched the Retail Readiness curriculum in the Learning Console, offering eight self‑paced video lessons, quizzes, and a final project that awards a...
Seller Central News
Amazon will add three seller‑focused tools in Oct‑Nov 2023: the Climate Pledge Friendly badge expands to >30 new product categories, a “generic” listing...
Helium 10 Blog
In March 2024 Amazon expanded its Climate Pledge Friendly program to include ISCC, Global Recycled Standard (GRS) and Cradle‑to‑Cradle Certified (C2C)....
Seller Central News
Amazon added three new material‑focused certifications—including ISCC—to the Climate Pledge Friendly program, effective immediately. Listings with these...
Seller Central News
In early 2024 Helium 10’s podcast episode 96 explained why Amazon’s >300 million active shoppers, FBA fulfillment, Brand Registry & Transparency, and Helium 10...
Helium 10 Blog
Gracey Ryback leverages a 2 M+ cross‑platform audience to drive sales via TikTok Shop’s native checkout and Amazon Live, recommending at least three shoppable...
Helium 10 Blog
In early November Amazon launched free Holiday Advertising Training modules on Seller Central. The curriculum defines a “retail‑ready” listing (≥5 images,...
Seller Central News
Effective immediately, Amazon requires sellers to type the exact word “generic” in the brand field; any misspelling or blank triggers an error and forfeits...
Seller Central News
Amazon launched the Supporting Images experiment in early 2024 within the Manage Your Experiments toolbox, enabling Brand Registry sellers to A/B test image...
Seller Central News
In early 2024 Amazon launched the “Send It Again” feature, allowing sellers to copy a prior FBA shipment’s SKU list and quantities with a single click. The...
Seller Central News
Amazon Vine now accepts brand‑registered products not yet in the Brand Registry and lowers the seed‑stock floor to 10 units (down from 30). A new analytics...
Helium 10 Blog
Amazon Vine now offers three tiers: a free CAD 0 tier (up to 2 units/2 reviews), a CAD 100 tier (up to 10 units/10 reviews, ~60% cheaper than the old price),...
Seller Central News
Amazon added a short “FBA Returns & Reimbursements” video in Seller Central that walks sellers through the entire return lifecycle, including the three...
Seller Central News
Amazon has added a video tutorial in Seller Central that walks FBA sellers through the entire return‑to‑reimbursement flow, showing where to find the FBA...
Seller Central News
On 19 Oct 2023 Amazon Vine added a free €0 tier (max 2 units/reviews) and a €70 mid‑range tier (max 10 units/reviews) alongside the existing €170 standard tier...
Seller Central News
Amazon launches B2B product recommendation tools and dedicated business metrics for sellers on Amazon Business Canada, offering data-driven guidance on product...
Seller Central News