Overview

Gracey Ryback, a prominent e‑commerce influencer, explained how she built a following of more than two million fans and why TikTok Shop has become an essential channel for Amazon merchants. She also outlined a step‑by‑step plan for launching a profitable Amazon Live side hustle, giving sellers a clear path to generate extra revenue on both platforms.

Key Points

• 2 Million‑plus audience — Gracey’s personal brand now reaches over two million users across TikTok, Instagram and YouTube, showing that consistent short‑form content can scale to a massive, cross‑platform following. Her growth demonstrates that a single creator can become a multi‑channel traffic engine for product discovery.
• Native TikTok checkout — TikTok Shop’s built‑in payment flow lets shoppers complete purchases without leaving the app, which research shows can lift conversion rates by several percentage points compared with external links. The seamless experience also shortens the buyer journey from seconds to a single tap.
• Amazon Live commission potential — Influencers earn a share of each sale generated during a live broadcast; Gracey reported that a single 30‑minute session on a niche product line can move several hundred dollars in revenue, with commission rates varying by category but often exceeding 5 %.
• Cross‑channel traffic loop — Directing TikTok viewers to Amazon listings and, conversely, promoting TikTok videos in Amazon Live chats creates a feedback loop that amplifies brand visibility and speeds inventory turnover, especially for seasonal or limited‑stock items.
• Minimal equipment requirement — Both TikTok Shop and Amazon Live can be operated with a smartphone, a ring light or basic soft‑box setup, and a verified seller account, keeping upfront costs low for budget‑conscious merchants who lack a full production studio.
• Data‑driven content cadence — Gracey emphasizes posting at least three shoppable videos per week and scheduling one Amazon Live stream per month to maintain algorithmic momentum and audience engagement, a rhythm that aligns with platform best‑practice guidelines for creator growth.