Amazon Expands Climate Pledge Friendly Program With Three New Materials Certifications
Amazon added three new material‑focused certifications—including ISCC—to the Climate Pledge Friendly program, effective immediately. Listings with these certifications now show the CPF badge in search results, and early adopters report 10‑15% CTR lifts.
Overview
Amazon has added three new sustainability certifications to its Climate Pledge Friendly (CPF) program, all centered on material‑level environmental claims. The change takes effect immediately, allowing sellers with products that meet these standards to display the CPF badge in search results and on detail pages, thereby gaining extra exposure among shoppers who prioritize green purchasing.
Key Points
- Three additional certifications — The platform now recognizes three material‑focused standards, including the International Sustainability and Carbon Certification (ISCC), which validates sustainable sourcing and carbon accounting.
- Badge appears in search — Listings that satisfy any of the new criteria will show the CPF icon alongside the product title in Amazon’s search results, increasing click‑through potential.
- Seller‑driven expansion — Amazon confirmed that the inclusion of these certifications stems from direct feedback received from marketplace sellers seeking broader badge eligibility.
- Targeted categories — The update mainly benefits product lines where material composition matters, such as textiles, packaging, personal‑care items, and household goods.
- No certification service from Amazon — Sellers must obtain the certification from the third‑party body themselves before requesting badge activation through Seller Central.
How the Climate Pledge Friendly Badge Works
- Verification of certification — A seller uploads proof that the product holds one of the newly accepted certifications (e.g., an ISCC certificate confirming that a recycled polyester fabric meets carbon‑reduction thresholds). Amazon’s system cross‑checks the document against the certification body’s database.
- Badge activation request — After successful verification, the seller submits a badge activation request in the Climate Pledge Friendly hub of Seller Central. The request triggers an internal workflow that links the certification to the specific ASIN.
- Display on Amazon pages — Once approved, the CPF badge appears next to the product title in search listings and on the detail page, accompanied by a tooltip that explains the certification’s focus (e.g., “Materials verified by ISCC for sustainable sourcing”).
Analysis & Recommendations
Why This Matters
Sellers can now qualify for the CPF badge by obtaining ISCC or the two other new certifications, unlocking search‑page placement and a proven 10‑15% boost in click‑through rates. This expands marketing leverage for material‑based products such as recycled textiles and silicone goods.
Key Takeaways
- Three new certifications (including ISCC) are now accepted for the Climate Pledge Friendly badge.
- Badge appears next to the product title in Amazon search results once approved.
- Early adopters have seen a 10‑15% increase in CTR after the badge is displayed.
- Sellers must obtain the third‑party certification themselves before requesting badge activation in Seller Central.
Recommended Actions
- →Audit your catalog in Seller Central > Inventory to identify products that could meet ISCC or the other new certifications.
- →Obtain the required certification from the third‑party body, then upload the proof in Seller Central > Climate Pledge Friendly hub.
- →Request badge activation for each qualifying ASIN and monitor CTR and conversion metrics in Business Reports.
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!