Overview

Amazon’s latest seller briefing introduced three major changes slated for rollout this month: an expanded Climate Pledge Friendly badge covering dozens of new product categories, a “generic” listing option that lets brands protect their catalog from hijackers, and a “Buy Again” button that appears on order‑detail pages to streamline repeat purchases. Sellers who act quickly can secure sustainability credentials, safeguard brand integrity, and tap into a new driver of recurring sales.

Key Points

• Climate Pledge Friendly expansion — More than 30 additional product categories, from biodegradable cleaners to recycled‑material apparel, now qualify for the badge, giving sellers a broader runway to showcase eco‑friendly credentials.
• Generic listing protection — Brands may create a placeholder “generic” SKU that automatically redirects shoppers to the authentic product page, dramatically lowering the chance of counterfeit or misspelled‑search traffic landing on rogue listings.
• Buy Again button — A one‑click “Buy Again” call‑to‑action appears on the Order Details page for purchases made within the past 30 days, offering buyers an instant path to reorder the exact ASIN without navigating the full catalog.
• Tighter eligibility standards — To earn the Climate Pledge Friendly badge, a product must now satisfy at least one recognized third‑party certification such as FSC, ENERGY STAR, or a comparable sustainability label.
• Staggered implementation dates — Generic listings become available to sellers in the United States, Canada, and European marketplaces on October 20, while the Buy Again button goes live globally on November 1.
• Compliance monitoring tools updated — Amazon’s Seller Central dashboard now includes a dedicated “Sustainability” tab and a “Generic Listing” wizard, simplifying the process of adding certifications and creating protective placeholders.

How the New Features Work

1. Adding a Climate Pledge Friendly certification — Sellers log into Seller Central, open the “Edit Product Details” screen, and select the newly added “Sustainability” tab; from there they choose a qualifying third‑party certification in a dropdown menu. : A vendor of bamboo toothbrushes selects “Bamboo Certification,” and the badge instantly appears on the product detail page, signaling eco‑friendliness to shoppers.