Overview

In March 2024 Amazon announced that its Climate Pledge Friendly (CPF) program will now recognize three additional sustainability certifications that focus on innovative, low‑impact materials. The change lets sellers who already hold any of these credentials add the CPF badge to their listings immediately, giving them a visibility edge in categories where eco‑friendly attributes drive purchase decisions.

Key Points

• Three new certifications added — Amazon now accepts the International Sustainability and Carbon Certification (ISCC), the Global Recycled Standard (GRS) for recycled fibers, and the Cradle‑to‑Cradle Certified™ (C2C) product standard.
• Badge eligibility is instant — Products that already carry any of the three certifications can request the CPF badge through Seller Central without waiting for a separate Amazon review.
• Seller‑driven expansion — Amazon cited feedback from its seller community as the catalyst for the addition, indicating that more certifications may be evaluated in the future.
• Visibility boost quantified – Early data from the program shows that CPF‑badge listings receive on average 12 % higher click‑through rates and 8 % higher conversion rates than comparable non‑badge listings.
• No self‑certification allowed – Only current, third‑party‑verified certificates are accepted; expired or self‑issued documents are rejected during the review process.
• Broad category impact – Household goods, personal care, food & beverage, and apparel are the top categories where the badge has historically lifted sales, with apparel seeing a 15 % uplift when the badge signals recycled‑material compliance.

What's Changing

1. Expanded certification roster — Amazon’s CPF program now lists ISCC, GRS, and C2C alongside its original eight standards. For example, a manufacturer of bamboo toothbrushes that holds an ISCC certificate can instantly qualify for the badge.
2. Automatic badge eligibility — Once a seller uploads valid certification proof, Amazon’s system flags the product as CPF‑eligible and displays the badge in search results within 24 hours. A seller of recycled‑polyester athletic wear saw the badge appear after uploading a GRS audit report.