Overview

Amazon has added an air‑freight lane from mainland China to Australia to its SEND (Simple, Easy, No‑fuss Delivery) program. The new route lets sellers who produce goods in China ship directly to Amazon’s Australian fulfillment centers through a single, Seller‑Central‑based workflow. This change trims the logistical steps that previously forced merchants to juggle multiple freight forwarders, customs brokers, and last‑mile carriers.

Key Points

• Air lane activation — SEND now supports cargo flown from Chinese factories to Australian warehouses, cutting transit time compared with traditional sea freight.
• Negotiated carrier pricing — Amazon’s partnership with vetted third‑party carriers delivers rates that can undercut what many sellers achieve on their own, especially at modest shipment volumes.
• Full integration in Seller Central — The entire shipment creation, documentation, and tracking process lives inside the existing “Send to Amazon” interface, eliminating the need for external freight‑management tools.
• End‑to‑end tracking — Sellers can monitor inventory from the point of pickup in China through customs clearance and final receipt at the Australian fulfillment node on a single dashboard.
• Flexible pickup options — The program accepts both door‑to‑door pickups from manufacturers and drop‑offs at designated consolidation hubs within China.

How SEND Works

1. Select and qualify a carrier — Before any shipment can be booked, the seller contacts the approved third‑party carrier listed by Amazon, negotiates a service agreement, and confirms pricing and service levels. Example: A seller of silicone baking molds contacts Carrier X, signs a contract covering air freight from Shenzhen to Sydney, and receives a rate sheet.
2. Create the shipment in Seller Central — Once the carrier agreement is in place, the SEND option appears in the “Send to Amazon” shipment wizard. The seller inputs product details, packaging dimensions, and chooses the newly listed carrier as the transportation method.